Friday, November 4, 2011

Meru Cabs embark on a digital journey

Meru Cabs, India’s favourite and largest radio cab service provider, achieves a milestone of 1 million cab bookings within 10 months of facilitating bookings through the recently improved website. This interactive and user friendly website, enables cab bookings within 60 seconds, providing real-time status on the booking.


Commenting on the occasion, Gavin D’abreo, EVP, Meru Cabs stated, “As part of our continuous endeavour to improve our services, we are proud to announce that we have received a phenomenal response for cab bookings through our improved user friendly web portal www.merucabs.com. At Meru Cabs we constantly enhance our services, using cutting edge technology, with an aim to provide commuters a truly world class travel experience”. He added that in the next phase they will seek to enhance the digital experience through a mobile booking platform across a range of smart phones as also engage with consumers through social media platforms. Customers can make web bookings from their mobile handsets through the mobile portal facility, enabling cab bookings on the go.


Booking a Meru Cab through the website has varied benefits. Since the system saves frequently used pick-up and drop addresses, it makes it a less time consuming, convenient procedure, for regular customers. The highlight is that once a cab booking is confirmed, one can avail of the cab tracking facility through a map on the website, enabling the customer to know the exact location of the cab. In addition to enabling a hassle free cab booking process, the interactive user friendly Meru website is also compact with information, enabling customers to get a clear insight on the services.


Meru Cabs has always been in the forefront with regard to usage of technology in its operations. Some of its initiatives have included:

· Pioneering the concept of GPS/GPRS enabled Taxis in India, for real time vehicle tracking.

· Each cab fitted with a tamper-proof digital fare meter as per tariff set by each state transport authority.


· Centrally controlled speed alarms


· The first radio cabs company in India to introduce card payment option.


Meru Cabs constantly aims at raising the bar on the quality of service being offered to the customer, thereby creating value for money for the end user. As recognition of the pro-active and holistic approach to IT adoption and the seamless alignment of IT with the business strategy Meru Cabs won the ‘NASSCOM-CNBC IT User Award’ twice in a row.


About Meru Cab Company



Meru Cab, a world class radio taxi service was launched in Mumbai in association with India Value Fund, a premier India centric private equity fund. With capital infusion and professional management assistance available from India Value Fund, Meru Cab has pioneered the concept of GPS/GPRS enabled radio cabs in Mumbai, Delhi, Hyderabad & Bangalore. Since its launch, Meru has continued to receive a phenomenal response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Currently Meru Cabs have a fleet size of 5500 Cabs operating across India. Further you could visit http://www.merucabs.com/