Speaking about the occasion, Mr. Ponnu Subramanian commented, “Cake mixing is a traditional ceremony that commemorates the festivities associated with Christmas and New Year. Through this ceremony we get our customers to participate and indulge in the real joy of cake mixing. What better way to start Christmas celebrations than cake mixing!”
Meticulous detailing went into the whole process right from sourcing the right ingredients, cleaning and chopping them and then mixing it with alcohol. The event drew the attention of many customers, who wearing gloves, enthusiastically participated and helped SPAR bakery staff mix the ingredients.
The blend consisted of an array of fruits and nuts like raisins, black currants, prunes, glazed dates, cherries and candied orange and lemon rind cashews, pistachios and almonds. Then came the part that everybody liked the best - pouring in generous quantities of liquor, fresh juices like orange, grape, lime and honey. The mixture was then tossed and patted till all the fruits and nuts were evenly coated. Finally marmalade and mixed fruit jam were mixed into the dry fruits before it was safely stored away. The jam is added to bind the fruits and mellow the sharp flavour of the liquor.
This delicious mixture was stored in air tight containers so that moisture doesn’t creep in. The whole idea behind mixing these ingredients much in advance so that there is enough time for the alcohol to soak in, thereby enhance the flavours.
Cakes made using this special mix will be available at all SPAR Hypermarkets from December first week onwards.
About SPAR India and its plans:
SPAR Hypermarkets and supermarkets in India is the result of a license agreement between the Dubai based Landmark Group’s Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR is the world’s largest independent food retail chain and is present in 33 countries with 12, 680 stores and a turnover of 28 billion euros.