This is a one of its kind initiative undertaken by SPAR hypermarket to create a kids event at the store without promoting any product. Summer is the time when the kids are looking for opportunities to break-free from the monotony of school life and have fun. Chhota Bheem being one of the most popular kids’ cartoons, SPAR hypermarket decided to bring him and his gang to life, to give the kids an opportunity to create memories and make their Dholakpur dreams a reality!
Throughout the day, while the parents were busy shopping, SPAR ensured that the kids experienced the joy of being present at the Dholakpur village by participating in games such as the Jumping Jaggu, Chhota Bheem quiz and Grand Musical Chair. The most exciting part of the entire campaign was when the tall and mighty Chhota Bheem sneaked in and surprised the kids. The look of enthusiasm and happiness in the youngsters’ eyes added the magic touch to the special campaign initiated by SPAR! To make the kids more involved in the campaign, the SPAR store representatives held several games and competitions for which the colorful, shiny prizes were handed out to the winners by their very own Chhota Bheem. What more? To treasure these memorable moments with the ever favorite Chhota Bheem & Gang, kids took home a free Chhota Bheem tattoo, gifts and merchandise.
“This is the best day of my life. I feel like I am a part of the whole Chhota Bheem gang at Dholakpur!” – Nikhil, a 1st std student
About SPAR India and its plans:
SPAR Hypermarkets and supermarkets in India is the result of a license agreement between the Dubai based Landmark Group’s Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR is the world’s largest independent food retail chain and is present in 33 countries with 12, 680 stores and a turnover of 28 billion euros.
Sourced From: Perfect Relations