The company has tied up with JAAZ, an initiative by Ms. Jaazbia Khan, a Lucknow-based school student, to assist with the planting and upkeep of the trees. The tree planting will convert a piece of arid land over a period of four weeks, and will be concluded in the presence of Khwaja Saifuddin, WD’s senior director of sales for South Asia, CSC_2011.JPGMiddle East and Africa and local channel partners in mid-July 2012 as monsoons hit the state. The initiative will help bring up the depleting water table in the area while creating employment for local youth.
WD commenced the ‘Green Drive’ at major traffic signals in Delhi and NCR regions, with a group of volunteers handing out leaflets made of eco-friendly material with tips on conserving fuel. The ‘Green Drive’ extends to WD’s Facebook® and Twitter™ platforms to engage online users with the initiative through useful tips on going green, and giveaways.
As part of the ‘Green Drive,’ channel partners in major IT hubs received the day’s newspaper from WD in specially-made jute bags. WD Reseller Contact Programs have been organized in Vijayawada, Andhra Pradesh and Sri Ganganagar, Rajasthan to educate channel partners on green hard drives for desktop and enterprise applications that reduce power consumption vis-a-vis standard hard drives.
Khwaja Saifuddin, who is spearheading the special initiative in India, commented, "Environment friendly products that consume less power or reduce harmful emissions are available in the market at affordable prices. Our objective is to remind consumers to make the green choice when purchasing any device. After all, we have not inherited this planet from our forefathers but borrowed it from our future generations; let’s give it back in the best condition.”
WD’s green range of internal hard drives such as the Caviar® Green™ 500 GB – 3 TB and AV-GP™ 1 – 3 TB feature WD’s GreenPower Technology™ that delivers cool, noise-free performance and helps users save up 40% in hard drive power consumption. The company’s My Book® range of external desktop drives also uses WD’s GreenPower Technology™ hard drives.
About WD
WD, a storage industry pioneer and long-time leader, provides products and services for people and organizations that collect manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its storage technologies serve a wide range of host applications including client and enterprise computing, embedded systems and consumer electronics, as well as its own storage systems. Its home entertainment products enable rich engagement with stored digital content.
WD was founded in 1970. The company's products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital®, WD® and HGST™ brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
Sourced From: Text 100 PR