India’s leading e-commerce Company Infibeam has launched a new formed subsidiary called Indent which is a neutral industry wide technology platform focused on offering technological solutions to labels, brands and OEM. This will enable companies to build music services, be it download or streaming, mobile or web and have access to easy billing and payment gateways. Additionally this will also get content owners to directly engage with consumers, innovatively.
With a growing relationship between ecommerce and music, increase in smart phone and tablet penetration and a shift to data driven services, there exists a huge gap for the need of a cloud based, scalable platform on which products and services can be built easily and that’s what Indent offers. Indent signed this multi crore deal with Sony Music Entertainment India to provide interesting offerings for the Indian music enthusiasts. Through this Infibeam Indent platform, Sony Music is building 3 compelling products; the first of the block under the Streaming Product is JIVE HD- India’s first comprehensive international music service with license agreement with other labels including UMG. This product was launched keeping in mind a huge opportunity that exists as there is no platform in India that allows consumers to access only international music. The product has been launched on Microsoft’s’ OS platform –Windows 8 and will eventually be available across other platforms. The second product being the Download Product, the launch of Sony Music website where in consumers can buy songs from the entire SME repertoire. The other in the category is a Sony Music App, an OEM product where in the app would be embedded on your smart phone and people can buy music through it. The third product in this category is Brand Redemption Stores, where in the Brand would pre buy music and give it away as promotions with purchases of their products or as loyalty rewards.
Speaking about the launch of Indent, Mr. Vishal Mehta, CEO, Infibeam's Indent said, “We are very excited with this new initiative as we feel that the Indian music industry is rapidly moving into the digital era. The future growth is likely to be absorbed -by computers and mobile phones while our research also indicates that the consumption of music through the digital platform has been on an increase and is estimated to grow at a CAGR of 22% by 2016.”He further added, “The companies now have to look for innovative ways to produce and market digital content and Indent is rightly positioned to fulfill that requirement. Our first project with Sony Music is a reinforcement of our belief by the industry and is testimony of our abilities and service offerings.”
Speaking about the partnership with Indent Mr. Shridhar Subramaniam, President, Sony Music India & Middle East, further added, “With this partnership with Infibeam's Indent, Sony Music has upped the ante for the next generation of digital music distribution. In this digital age, the customer preference and expectations are changing rapidly and going forward its important to engage the customers innovatively and provide instant access to the content. Some of our initiatives like JIVE HD and e-retailing of music on the website are game changers and will revolutionize the music scene in India. We are happy to lead this wave of innovation and Indian music enthusiasts can watch out for a lot more exciting & unique offerings from us in the coming future.”
About Infibeam
Infibeam.com (www.infibeam.com) is India's leading eCommerce retailer and platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts and electronics for delivery across India. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. The company offers its platform technology under the URL (www.buildabazaar.com) and associated fulfillment infrastructure to more than 15,000 brands and retailers in India including Crossword, NDTV, Airtel, TheMobileStore, Hidesign, TTK Prestige, Vijay Sales and others.
About Sony Music:
SONY MUSIC ENTERTAINMENT, head quartered in New York, is a leading global music company and home to legendary artists like Elvis Presley, Michael Jackson, Santana, Beyonce and International Superstars including Britney Spears, Ke$ha, AvrilLavigne, Shakira, Kings of Leon, Hurts, Foo Fighters, Pink and The Script. A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT, SONY MUSIC ENTERTAINMENT INDIA, has a wide presence in genres ranging from Indi-Pop, Indian Classical, to Bollywood & Tamil Film Soundtracks.
With a growing relationship between ecommerce and music, increase in smart phone and tablet penetration and a shift to data driven services, there exists a huge gap for the need of a cloud based, scalable platform on which products and services can be built easily and that’s what Indent offers. Indent signed this multi crore deal with Sony Music Entertainment India to provide interesting offerings for the Indian music enthusiasts. Through this Infibeam Indent platform, Sony Music is building 3 compelling products; the first of the block under the Streaming Product is JIVE HD- India’s first comprehensive international music service with license agreement with other labels including UMG. This product was launched keeping in mind a huge opportunity that exists as there is no platform in India that allows consumers to access only international music. The product has been launched on Microsoft’s’ OS platform –Windows 8 and will eventually be available across other platforms. The second product being the Download Product, the launch of Sony Music website where in consumers can buy songs from the entire SME repertoire. The other in the category is a Sony Music App, an OEM product where in the app would be embedded on your smart phone and people can buy music through it. The third product in this category is Brand Redemption Stores, where in the Brand would pre buy music and give it away as promotions with purchases of their products or as loyalty rewards.
Speaking about the launch of Indent, Mr. Vishal Mehta, CEO, Infibeam's Indent said, “We are very excited with this new initiative as we feel that the Indian music industry is rapidly moving into the digital era. The future growth is likely to be absorbed -by computers and mobile phones while our research also indicates that the consumption of music through the digital platform has been on an increase and is estimated to grow at a CAGR of 22% by 2016.”He further added, “The companies now have to look for innovative ways to produce and market digital content and Indent is rightly positioned to fulfill that requirement. Our first project with Sony Music is a reinforcement of our belief by the industry and is testimony of our abilities and service offerings.”
Speaking about the partnership with Indent Mr. Shridhar Subramaniam, President, Sony Music India & Middle East, further added, “With this partnership with Infibeam's Indent, Sony Music has upped the ante for the next generation of digital music distribution. In this digital age, the customer preference and expectations are changing rapidly and going forward its important to engage the customers innovatively and provide instant access to the content. Some of our initiatives like JIVE HD and e-retailing of music on the website are game changers and will revolutionize the music scene in India. We are happy to lead this wave of innovation and Indian music enthusiasts can watch out for a lot more exciting & unique offerings from us in the coming future.”
About Infibeam
Infibeam.com (www.infibeam.com) is India's leading eCommerce retailer and platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts and electronics for delivery across India. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. The company offers its platform technology under the URL (www.buildabazaar.com) and associated fulfillment infrastructure to more than 15,000 brands and retailers in India including Crossword, NDTV, Airtel, TheMobileStore, Hidesign, TTK Prestige, Vijay Sales and others.
About Sony Music:
SONY MUSIC ENTERTAINMENT, head quartered in New York, is a leading global music company and home to legendary artists like Elvis Presley, Michael Jackson, Santana, Beyonce and International Superstars including Britney Spears, Ke$ha, AvrilLavigne, Shakira, Kings of Leon, Hurts, Foo Fighters, Pink and The Script. A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT, SONY MUSIC ENTERTAINMENT INDIA, has a wide presence in genres ranging from Indi-Pop, Indian Classical, to Bollywood & Tamil Film Soundtracks.
