Collectabillia.com's online auction platform, the first and only platform for sports memorabilia in India, is set to go live with Yuvraj Singh's memoir going under the hammer. In this exclusive offer, bids open at a base price of Rs. 5000 and the 20 highest bidders will each win a copy of the book, personally dedicated and autographed by Yuvraj Singh. The limited edition books will also include a handwritten letter by Arjuna Awardee, Yuvraj, and all proceeds raised from the week-long auction will be donated to the YouWeCan Foundation.
Sharing an insight on the book, Yuvraj Singh said, "I have always believed in fighting hard, and not giving up and through this book, I hope to encourage the thousands of others, who are facing similar challenges, to not give up! I also want them to know they are not alone in their fight. All the money raised from this auction goes to YouWeCan, a small first step in meeting our aim of the foundation - which will start with the opening of more cancer detection centres, making them easily accessible to people, since early detection of the disease, is a battle half won."
Speaking about the auction, Anjana Reddy, Managing Director Collectabillia, while commenting on Yuvraj's inspirational journey, said "For a whole generation of youngsters in the country, Yuvraj has embodied the 'never say die' spirit on and off the field. I believe that his memoir is a priceless piece of work that stands for courage and the will to fight against all the odds. We don't want to put a price on something so symbolic and powerful and shall let the fans decide, through the auction."
Expressing her opinions on the tie-up with Collectabillia for the auction and the uniqueness of the activity, Caroline Newbury, VP Marketing and Publicity, Random House said, "While we shall ultimately aim to reach out to people and popularise the book with the formal launch, we also believe that the first twenty personalized books to be available to the public shall hold a lot more meaning through the auction, because in owning each of these personally autographed books is the knowledge that you have contributed to the journey of heroism by donating to the foundation."
Even as the number of those who love the touch, feel, look and smell of a book is diminishing in this era of unprecedented access to the internet, kindle and e-books, leather-bound, autographed copies of 'The Test of My Life' would be a highly prized possession for cricket fans, and those who appreciate the spirit it embodies. With the eternal message of human triumph over travails, the book seeks to inspire people to stay strong and face life's challenges head-on. Grab your autographed copies of the book by bidding on https://www.collectabillia.com/auction.