ITC Announces: 'Engage' is set to indulge youth with Engage TV

‘Engage’ ITC’s latest introduction of couple deodorants sets new benchmarks in media. In a disruptive first, ‘Engage’ will rename Channel V, the No. 1 youth channel, as EngageTV during its prime time youth slots.

As part of Engage deodorant’s launch strategy, Channel V begins an exclusive 3 day on-air pre-launch campaign today wherein the channel’s logo will change to ‘ENgage TV’ for 10 seconds in every 10 minutes. This will be enhanced by total domination of the channel with ‘Engage’ branded elements such as, countdown bugs, Astons, show promos and break transition bumpers. Post the 3 day teaser, beginning June 3rd 2013, viewers will see the Channel V logo being replaced with the ENGAGE TV logo during its prime time slots between 03:00 pm to 05:30 pm and 07:30 pm – 09:00 pm from Monday to Sunday.

In an endeavor to capture instant consumer mindshare and build brand associations, Engage TV is an innovative media concept that will soon be aired on other channels as well.

So, get set to catch the ENGAGE mania from June 3rd, 2013.