The rapid growth of WeChat is attributed to its strong local connect with the users and the freshness it brings along in a cluttered social messaging space. WeChat, is jot just a social messaging application but it an ecosystem in itself, which enables users to connect with each other in the most innovative ways. It offers various cool features like ‘hold to talk’, ‘moments’, ‘group chat’ and funky emoticons, through which users can communicate with each other.
These achievements are a reflection of the encouraging response which WeChat users have given to the various local initiatives undertaken by WeChat. Earlier last month. WeChat had introduced its TVC campaign with Parineeti and Varun as its brand ambassadors followed by a range of funky customized emoticons for Parineeti and Varun.
Popular Features:
· Moments – Sharing photos, texts and URL links with trusted friends and contacts.
· Voice Messaging - ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button.
· Group Chatting – Group chat on WeChat allows users to chat with as many as 40 people at the same time, making the group chatting experience more fun like never before
· Location Based Features – With innovative features like ‘Shake’ and ‘Look Around’, it was never as easy to find friends around you. Shake enables users to contact people around the world by shaking their devices. Look around is another innovative feature which enables users to find like-minded people around them.
· Official Accounts – A feature that can be utilized by brands, celebrities and merchants to build interactivity with their followers. Free SDK and API are available for “Official Accounts” owners and developers to develop applications on WeChat.
· Web WeChat – Chat with someone using a PC Browser.