Kingfisher Strong Backstage, which marks its debut on June 12th 2013, aims at unearthing new talent whilst bringing out a series of new and original compositions by artists from across the country. Teasers of the property have already been uploaded on Kingfisher’s Facebook page, website, YouTube channel and exclusively on Fridaymoviez.com. The teasers which went live last week, have garnered great response from Kingfisher fans and social media users alike.
A video performance by an artist will be showcased every week and users will get a chance to vote for their favorite ‘Artist of the Month’ on Kingfisher’s various social media platforms, in turn making way for the democratization of Indian music. The initiative will see ‘webisodes’ becoming a reality providing a direct user to user experience. Digital users will also get an opportunity to become a part of the talent pool that will be showcased on Kingfisher Strong Backstage.
Speaking on the initiative, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd. said, “Kingfisher Strong is an iconic brand known for its long standing association with Indian music. With the launch of our new property Kingfisher Strong Backstage, we aim to make it the biggest interactive and engaging music platform in the digital space. The property embraces the brand spirit of ‘Celebrating Indian Music’ to bring fresh and original music to music aficionados. Through this initiative, Kingfisher Strong will break new ground by launching India’s latest music sensations in the digital space while providing a platform for budding artists to showcase their talent.”
“The whole idea of creating this platform was to bring together new singers, composers and lyricists who are passionate and talented and help them realize their dreams of creating quality music. Kingfisher Strong, which is well known for their Indian music connect, was very forthcoming on their association with Fridaymoviez.com and connecting people through Music.”, says Sushant Baliga – CEO and Managing Director, Twilight Entertainment Pvt Ltd.
About Kingfisher Strong:
Kingfisher Strong was launched in 1999 to cater to the growing Strong Beer segment in the country. It is the fastest growing beer brand in the country and has been instrumental in growing the volumes and profitability for United Breweries Ltd. Today Kingfisher Strong is India’s largest selling beer brand.
Kingfisher Strong combines the unique taste and quality of Kingfisher in a Strong Beer and is positioned on a similar platform as the mother brand – Kingfisher. The tagline used to communicate the positioning platform is “Same Taste, Extra Dum”. Kingfisher Strong symbolizes the values of strength, style, youthfulness, power & machoism.
Kingfisher Strong has a national footprint and is among the top 3 strong beer brands in almost every state in the country. It has a wide repertoire of pack sizes, being present in – 650ml bottles, 330ml Pints, 330ml Cans, 500ml Cans and Draught Beer SKUs.