Rolled out in April, RAY-BAN ENVISION celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. From its origin in 1937 to the present day, honouring the values of iconoclastic & coolness, quality & functionality that constitute Ray- Ban’s DNA.
RAY-BAN ENVISION honors the strength it takes to be true to yourself. Social, expressive, pioneering, innovative and transformative are the main characteristics of all those dreamers, who sees the world differently, who pursue their vision with a great and enduring sense of purpose.
Photographed for the second time by photographer Mark Seliger and styled by Oscar nominee Colleen Atwood, the new communication campaign has been shot in different locations in California last November and frames six characters, who are out in the real world pursuing their dreams, where actions are stronger than words, driven by an enduring passion and sense of purpose.
Vincenzo Berretta, Ray-Ban Global Director stated: “Ray-Ban wins again! We are thrilled to receive these three awards. It’s an important acknowledgement for the brand and for its fans and partners all around the world”.
“Who would have dreamed that after such an amazing experience at Cannes last year that we would be able to not only match our success, but also beat it. It’s a testament to the strength of the brand, its endless source of inspiration and the excellence of the creative minds that have the pleasure to work on it..” said Erika Ferszt, Luxottica Group Media Advertising & Digital Director.
Ray-Ban hits Cannes Lions for two years in a row, collecting in total fve awards!For more information:
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Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacifc, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, Arnette and REVO, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacifc, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com
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