Wednesday, August 7, 2013

Smurf Fun Comes to McDonald’s this August

Smurf Fun Comes to McDonald’s this August
Smurfs may only be three apples tall, but the legendary blue characters are creating some Smurfy fun at McDonald’s this August. Create your very own first family of Magic. Choose from among 10 adorable Smurfs or take them all home- Papa Smurf, Smurfette, Clumsy Smurf, Greedy Smurf, Handy Smurf, Brainy Smurf, Party Planner Smurf, Jokey Smurf, Hefty Smurf, Baker Smurf and Gargamel’s new creations, the Naughties Vexy and Hackus Each Smurf has its own unique character like Papa Smurf speeds and spins along on his papa’s plate, Smurfette is all ready to use her magic wand cast her magic spell, Jokey bubble jumble can rollicks and rolls across the floor.

Commenting on the promotion, Rameet Arora, Senior Director Marketing, Communication and Menu Management, Hardcastle Restaurants Pvt. Ltd. (McDonald’s India) said, “Smurf’s have grabbed the attention of people and gained huge popularity since with their lovable characteristics. Through our association with the Smurf’s, we hope to be able to provide our customers with an added element of fun each time they visit McDonald’s. Our Happy Meal promotions have been well received in the past and we hope customers will create their own happy collection of Smurfs”

Smurfs will be visiting McDonald’s only in August – try and snag your favourite Smurfs and their friends before stocks run out!

About Hardcastle Restaurants – McDonald’s India (west & south)
McDonald's is the world's leading global foodservice retailer with more than 34,000 locations serving approximately 68 million customers in 118 countries, each day.  Celebrating 16 years of leadership in food service retail in India, McDonald’s today has a network of over 300 restaurants across the country, with its first restaurant launch way back in 1996.

In its markets, HRPL, today serves approximately 165 million customers, annually, at 167 restaurants in the states of Andhra Pradesh, Gujarat, Karnataka, parts of Madhya Pradesh, Maharashtra, Tamil Nadu and Kerala. The company provides employment to over 6500 employees. The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.


Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get highest quality food products, absolutely fresh and at a great value.

The In line with its respect for local culture, India is the first country in the world where McDonald’s does not offer any beef or pork items. McDonald's has also re-engineered its operations to address the special requirements of vegetarians. Vegetable products are kept separate throughout the various stages of procurement, cooking and serving. The mayonnaise and the soft serves are also 100% vegetarian.