Woodland - the leading outdoor adventure wear brand, today announced a very innovative campaign called ‘Woodland - Adventurer Wanted’ in which the brand is looking for the Extreme Explorer to discover unexplored adventure destinations around the world, a once-in-a-lifetime experience. The job ‘Extreme Explorer’ comes with a million-dollar lifetime experience for you filled with adventure, fame and glory, fully sponsored by Woodland.
Speaking on the launch occasion Mr. Harkirat Singh, Managing Director, Woodland said, “Adventure is when an individual involves himself in an activity that is unusual and has an element of an unknown outcome. Being an adventure gear brand, we have always created a niche area for people who love adventure and have centered our actions to identify the inner thirst in youths who want to wander and explore more. Through this campaign, we intend to steer young people to experience a one of its kind adventure feast and help to fill first ‘Woodland Extreme Explorer’ coveted position”.
Mr. Amol Dhillon, Vice President - Strategy & Planning, Woodland added, “Any adventurous expedition endures to an extraordinary experience. We realize that youth generally associate adventure with a hike or a trek but we wanted them to understand that adventure is beyond all this, it is about learning and exploring the environment around. With this purpose we have initiated this campaign to directly connect with our target audience, and appreciate their ideas of adventure. This is a wonderful chance to discover world-class destinations, breath-taking landscapes and scenery, unique nature and wildlife, great places to explore and challenge the limits of endurance for enthusiast adventurists.”
This lifetime opportunity of being the ‘Woodland Extreme Explorer’ rests on the Woodland Facebook page and can be applied by any and every adventurer across the country. To apply, the entrants need to submit a persuasive still or an entertaining video (of just 30-60 seconds of length), on Why You are the Best Person for the Job, demonstrating originality and his / her commitment to adventure - It’s that simple.
The last date for application is 14th September 2013. Every valid submission to ‘Woodland – Adventurer Wanted’ gets you a limited edition Campaign T-Shirt with an opportunity to be the ‘Extreme Explorer’. The winner will be announced in mid-September, and the job starts from October onwards.
A jury team of experts on the panel of Woodland will short-list the entries and the winner as well as the destination / genre of adventure will be selected by the 3 million strong Woodland FB community. What makes the whole thing more exciting is that, the Facebook community will get to vote between various locations, daring outdoor sports and thrilling opportunities for the Winner, highest vote will direct the adventurer’s every challenge.
The campaign will be supported via extensive digital marketing activities, advertising and other available mediums including a lot of BTL activities like in- store activations and promotions.
Potential applicants can apply on www.adventurerwanted.com/woodland and visitors to the site can learn more about Woodland’s unique campaign ‘Adventurer Wanted’.
About Woodland:
Founded in Quebec, Canada - Woodland is an outdoor product company specializing in extreme weather outdoor gear and outerwear. The brand Woodland offers an extensive line of footwear, performance apparel and outdoor gear. It’s the world's leading brand in outdoor and adventure category. The footwear and clothing lines are catered towards wilderness, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes. As a part of our elite and young ambassador program, the brand sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding. Woodland entered the Indian market in the year 1992 and now offers a wide range of footwear, apparels and accessories for men, women and kids. Woodland has achieved excellence and consistent growth in a short span due to its inherent focus on environment-friendly, quality products backed by a strong R&D and fashion team. The brands CSR initiative called ProPlanet constantly strives to keep the environment safe. The captive facilities of Woodland allow it to produce aesthetically designed, sturdy and durable shoes and contemporary yet futuristic apparels. Woodland products are available through its wide network of over 400 exclusive stores and 4000 plus multi brand outlets across the country.
Speaking on the launch occasion Mr. Harkirat Singh, Managing Director, Woodland said, “Adventure is when an individual involves himself in an activity that is unusual and has an element of an unknown outcome. Being an adventure gear brand, we have always created a niche area for people who love adventure and have centered our actions to identify the inner thirst in youths who want to wander and explore more. Through this campaign, we intend to steer young people to experience a one of its kind adventure feast and help to fill first ‘Woodland Extreme Explorer’ coveted position”.
Mr. Amol Dhillon, Vice President - Strategy & Planning, Woodland added, “Any adventurous expedition endures to an extraordinary experience. We realize that youth generally associate adventure with a hike or a trek but we wanted them to understand that adventure is beyond all this, it is about learning and exploring the environment around. With this purpose we have initiated this campaign to directly connect with our target audience, and appreciate their ideas of adventure. This is a wonderful chance to discover world-class destinations, breath-taking landscapes and scenery, unique nature and wildlife, great places to explore and challenge the limits of endurance for enthusiast adventurists.”
This lifetime opportunity of being the ‘Woodland Extreme Explorer’ rests on the Woodland Facebook page and can be applied by any and every adventurer across the country. To apply, the entrants need to submit a persuasive still or an entertaining video (of just 30-60 seconds of length), on Why You are the Best Person for the Job, demonstrating originality and his / her commitment to adventure - It’s that simple.
The last date for application is 14th September 2013. Every valid submission to ‘Woodland – Adventurer Wanted’ gets you a limited edition Campaign T-Shirt with an opportunity to be the ‘Extreme Explorer’. The winner will be announced in mid-September, and the job starts from October onwards.
A jury team of experts on the panel of Woodland will short-list the entries and the winner as well as the destination / genre of adventure will be selected by the 3 million strong Woodland FB community. What makes the whole thing more exciting is that, the Facebook community will get to vote between various locations, daring outdoor sports and thrilling opportunities for the Winner, highest vote will direct the adventurer’s every challenge.
The campaign will be supported via extensive digital marketing activities, advertising and other available mediums including a lot of BTL activities like in- store activations and promotions.
Potential applicants can apply on www.adventurerwanted.com/woodland and visitors to the site can learn more about Woodland’s unique campaign ‘Adventurer Wanted’.
About Woodland:
Founded in Quebec, Canada - Woodland is an outdoor product company specializing in extreme weather outdoor gear and outerwear. The brand Woodland offers an extensive line of footwear, performance apparel and outdoor gear. It’s the world's leading brand in outdoor and adventure category. The footwear and clothing lines are catered towards wilderness, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes. As a part of our elite and young ambassador program, the brand sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding. Woodland entered the Indian market in the year 1992 and now offers a wide range of footwear, apparels and accessories for men, women and kids. Woodland has achieved excellence and consistent growth in a short span due to its inherent focus on environment-friendly, quality products backed by a strong R&D and fashion team. The brands CSR initiative called ProPlanet constantly strives to keep the environment safe. The captive facilities of Woodland allow it to produce aesthetically designed, sturdy and durable shoes and contemporary yet futuristic apparels. Woodland products are available through its wide network of over 400 exclusive stores and 4000 plus multi brand outlets across the country.