The contest was a platform to homemakers and budding chefs (male & female) who were looking at an opportunity to showcase their talent. The winner got an opportunity to win an exclusive food stall at the “Masala Kart Street Food Festival” at HITEX on 13th, 14th and 15th of December 2013.
The competition witnessed an unusual mix of culinary experience where the budding chefs prepared an array of mouth watering Indian street dishes such as paani puri, papdi chat, wada-pao , sev puri, etc. The contestants presented their best dishes at the contest and brought together a delightful feast of authentic mouth watering recipes with amazing presentation and taste.
According to Mr. P. Chandra Shekhara Reddy, Vice President – Sales & Marketing, Freedom Refined Sunflower Oil said,” The brand promotes guilt-free eating and “Freedom Star of Street Food” initiative was taken in the same direction. The Freedom Street Food Chef Contest is specially conceptualized to bring forth the culinary excellence and creativity of the cooking enthusiasts in the twin cities of Hyderabad & Secunderabad. The street food cooking contest was successful in changing the misconception of street food being unhygienic & unhealthy. We are associated with the Masala Kart Exhibition where all the delicacies prepared will be in Freedom Refined Sunflower Oil. We want consumers to live a healthy and happy life. So taste the Street Food which is not only tasty but healthy too.”
About Freedom Refined Sunflower Oil:
Freedom Refined Sunflower Oil promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy’. It is a premium quality Sunflower oil available at a competitive price point. It is a leading brand of Sunflower oil and currently ranks No. 2 by market share in the Sunflower Oil category in both Odisha & Andhra Pradesh (Source: Nielsen Retail Audit Data Q2 2012). Freedom Sunflower Oil is clear, lite and low-absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Its low absorbing property allows you to cook more food in less oil. It is thus a healthier choice for the entire family.