Collection showcased by designer Gurkiran on Day 1 of the Blenders Pride Bangalore Fashion Week

Blenders Pride announced its partnership for 5 years in row, as the title sponsor with Bangalore’s much awaited fashion extravaganza, 10th Edition of Bangalore Fashion Week Summer Showers 2014 (BPBFW). BPBFW will be held from 23rd to 26th Jan 2014 at Crowne Plaza – Electronic City, Bangalore. An eclectic mix of Indian designers will be showcasing their collection which includes names like Michelle Salins, Rehane, Aslam Khan, Lalita & Amit, Ramesh Dembla, Shloka Sudhakar, Tania Sagwan, and Manoviraj Khosla.
Blenders Pride Bangalore Fashion Week has been conceived and created with a vision to showcase Indian fashion industry to the global fashion world. The objective of BPBFW is to create business relationships and to facilitate a dialogue between designers and trade buyers. In its 10th Edition, Blenders Pride Bangalore Fashion Week will witness best of the designers paying homage to the garden city of India along with the finale show by Manoviraj Khosla. 
Blenders Pride has been closely associated with fashion for a decade. Its flagship property, the multi-city Blenders Pride Fashion Tour is now in its 10th edition and supported by the best in industry. The positioning of Blenders Pride is on ‘style’ and the brand strap line ‘Make the world a stylish place’ uses ramp fashion as key stimuli. An individual’s inherent sense of style can make normal and real spaces stylish.

Commenting on this season’s edition of BPBFW, Raja Banerji, General Manager Marketing, Pernod Ricard India said, “Blenders Pride is an iconic brand success story. Our long standing association with Bangalore Fashion Week builds further on our positioning of ‘make the world a stylish place’, building on good taste and style”.

The Blenders Pride Reserve Collection Lounge at Bangalore Fashion Week Summer Showers 2014 promises to be the best place at the venue.

About Blenders Pride Reserve Collection:
Blenders Pride Rare Premium whisky, the market leader in premium admix category in India. The success of Blenders Pride rare premium whisky led to the formation of Blenders Pride Reserve Collection, extending the equity of Blenders Pride rare premium whisky into a higher end variant.

Blenders Pride Reserve Collection is a blend of the finest Indian Grain spirits and scotch malts which are matured using the Solera* process in selected casks which helps ensure a consistent taste and flavor. This exceptionally smooth whisky has an evolved fruity palate with delicate honey and vanilla notes which appeal to the discerning whisky consumer. Blenders Pride Reserve will be India’s most expensive whisky. It will offer our consumers the opportunity of staying with their favorite brand as they go through their life journey.