The TVC (http://goo.gl/dKgx5A), created by Cartwheel Creative Consultancy, features a young girl who is on a mission to collect coins. The ad shows the girl collecting coins from every possible place and concludes with her Kotak Junior card reaching her mail box. The ad conveys how today’s children are smarter in understanding money and encourages the habit of early savings amongst children.
The Bank Innovation blog identified 11 best bank ads that showcased the technology of mobile check deposit on the one hand and the age-old charm of kids saving coins on the other. It was an attempt to showcase ads from all across the world that are usually out of preview of American TV audiences.
Some of the chosen ads of the year 2013 are: Capital One Financial Corp. ad that features a famous American actor Samuel L. Jackson; Santander's extra20 checking ad that features Hollywood hotshot Robert De Niro; Bank of America Corp ad which shows how financial services touch lives of several generations. And the Wells Fargo commercial that shows a father’s day out with a baby. Only two Indian bank ads: Kotak Mahindra Junior Bank Account ad and ICICI Bank ad are among 11 best ads.