Zivame.com has also decoded the “Art of Gifting Lingerie” for men and introduced The Gentleman’s Guide Gifting Lingerie. The guide will give the men the option of shopping depending on their mood – naughty, sexy or luxury and also according to the silhouettes, types and lengths of lingerie they would like to see their better-halves wear. The range varies from bras and briefs to short baby doll lingerie, from sexy negligees to comfortable chemis (http://www.zivame.com/gift-forher.html)
The brand is further making life simpler for men by introducing Gift Cards which they can gift to their plus-ones and better halves on the special day, thus allowing them to choose on their own. Currently, Zivame.com is selling 4 cards per hour on an average, totaling to approximately 100 in a day. This can definitely be looked at as the future of Valentine’s Day gifting. Zivame.com has understood their male audience and has made the site the ‘one-stop-shop’ for all men during the month of love in a thoughtful gesture
Commenting on the launch of ‘The Gentleman’s Guide To Gifting Lingerie’, Richa Kar, CEO of Zivame.com said, “Valentine’s Day is widely celebrated in India and we see people go overboard for their loved ones. Men today have evolved out of gifting chocolates and stuffed toys into gifting something more special such as lingerie. A lot of men want to gift lingerie but are not sure how to go about it and that’s why we have put in our best efforts to make the whole process very simple and a lot of fun!”