Ultimate is a game played using a flying disc called Frisbee and is the fastest growing team sport in the world.Unlike any other sport as it gives both men and women an opportunity to play on the same field and is an incredibly social and friendly sport that can be played by people across all age groups. Apart from its competitive nature, Ultimate is an inclusive sport that promotes cooperation, team spirit and communication among youth.
‘Usha Mumbai Gheun Tak 2014’ is set to witness participation of over 16 teams from across the country. These teams have been divided into two contending pools of eight teams each. The games are slated to kick off on March 7th 2014 and the final march will be played on 8th March 2014 at 8:15 pm. It is an open format game and there is no age limit for participation.
Commenting on the initiative Ms. Komal Mehra, Events Consultant at Usha International said, “Usha International has been consistently supporting Ultimate for the last two years as it merges well with the company’s brand ethos ‘PLAY’. It is perhaps the only sport where men and women play together on the same ground and is self- refereed. The beauty of the sport lies in the simplicity of the game, which is why Usha International is making efforts to spread the sports not only in urban India but also at grass roots level.”
Usha Mumbai Gheuntak 2014 is part of the company’s larger effort in promoting sports. The company has been promoting a wide array of sporting events which include Cricket, Ladies Golf Events, Junior Golf and Training Programmes, Mawana Marathon and now Ultimate Flying Disc Tournament. Usha International has also opened over 2500 ‘Silai Schools’ in the heart of rural India to empower women towards becoming self-reliant.
ABOUT USHA INTERNATIONAL
Usha International Limited is a trusted house hold consumer durables company with a turnover well over Rs. 2000 crores today. All the products including electrical kitchen appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components are marketed under the ‘Usha’ brand name. Building on its 75 year old heritage with the knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, Usha has overseas offices in China and Srilanka.
For More Information please visit www.ushainternational.com