#Sonam Kapoor becomes brand Ambassador of Artisan Jewellery Design Awards’ 2014

The Gem and Jewellery Export Promotion Council of India (GJEPC), the apex body of the gem & jewellery industry in India announces ‘The Artisan Jewellery Design Awards 2014’ scheduled in December 2014. Having hosted award and reward programs for the industry over 25 years, GJEPC now invites participation from all established and budding designers across the nation to bring out the best of their designs and present it by August 15h, 2014. The award celebrates ‘100 years of Indian cinema’ showcasing iconic jewellery with brand Ambassador Sonam Kapoor.

Commenting on the occasion, Chairman, GJEPC India, Mr. Vipul Shah says, ‘Indian cinema symbolizes Indian life and culture. In an ode to this strong influential medium of art that touches various aspects of our lives, we provide this platform to jewellery designers to present their talent to an esteemed panel of judges which will bring the finalists accolades and put them on a road to stardom”.

Submissions will be evaluated by an esteem panel comprising leading industry veterans such as Usha Balakrishnan - jewellery historian, Priya Tanna –editor-VOGUE India,  and lastly  Ashiesh Shah