Zuno General Insurance (formerly Edelweiss General Insurance) has launched new road safety awareness initiative.
Commenting on the initiative, Shanai Ghosh, MD & CEO, Zuno General Insurance said, “At Zuno, we believe that road safety is a shared responsibility, and that positive reinforcement can be a powerful nudge towards better driving behaviour. Over the years, we’ve built initiatives that go beyond awareness from on-ground movements like Talking Zebra to product innovations like our mobile telematics-led Zuno SmartDrive car insurance, which rewards safe and responsible drivers. We aim to go beyond awareness and actively shape driving behaviour in the country. Through this initiative, we want to celebrate good drivers and encourage others to join them too, making Indian roads safer”.
Starting Tuesday, 20th January, and running through the month, the activation will be rolled out across select traffic signals in 8 cities - Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad, Goa and Guntur.
The Road Accidents in India Report (2022) recorded 4,61,312 crashes, leading to 1,68,491 fatalities and 4,43,366 injuries. On average, India witnesses 53 crashes and 92 deaths every hour, underscoring the urgent need for continued road safety efforts. According to global data, India witnesses the highest number of road accidents in the world.