Wednesday, April 11, 2012

Mercedes-Benz launches new dealership at Akshaya Motors in Bangalore


Mercedes-Benz today further reaffirmed its position as the luxury car maker with the densest network, by inagurating its new state-of-the-art dealership- Akshaya Motors- in the IT capital of India, Bengaluru. Located in Mysore Road and spread over 65,000 sq. ft area, the new multi-level dealership is the largest luxury car dealership in Karnataka by a luxury car manufacturer. This new 3S dealership was inaugurated by Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. MP Shyam, Managing Director, Akshaya Motors.


Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India commented: “Inauguration of Akshaya Motors reaffirms Mercedes-Benz India’s constant endeavour of delighting the customers with exciting product offerings and simultaneously giving them an unparalleled luxury car ownership experience, through our superlative after-sales network. Our second state-of-the-art dealership in Bengaluru is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities”.

Created over a span of twelve months, the 3S facility of Akshaya Motors, Bengaluru is spread over a total area of 65,000 sq. ft including the well structured showroom and the workshop. Strategically located in the South-West part of Bengaluru at Mysore Road and well-connected to the city’s up market areas, the new dealership has been established with an investment of Rs. 300 million (30 Crores). The new 3S dealership has been conceptualized and created in a manner which will provide an exciting ‘Mercedes-Benz experience’ for the customers.


The facilities include a Drive-in valet service, exclusive customer lounge with Café-Mercedes along with the display of the exotic range of Mercedes-Benz cars. The engaging audio-visual presentations, boutique collection are some of the highlights of the new dealership. To make the process of owning the dream Mercedes-Benz car a smooth and hassle free experience, the dealership will have dedicated services for insurance, car loans and even car-leasing options. Akshaya Motors has a team of over 20 committed, qualified and hand-picked personnel who will take care of the sales, after-sales and service requirements of the customers, making the vehicle ownership experience for a customer, a delightful one.


Equipped with highest quality Mercedes-Benz equipments and trained manpower, the workshop of Akshaya Motors has been built at par with the brand’s stringent global benchmark. Akshaya Motors boasts of a workshop having an impressive 29 bays that can take care of customer service requirements with ease, each day. The workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have a separate driver’s lounge.


Mr. MP Shyam, Managing Director, Akshaya Motors commented on the inauguration: “I am extremely delighted to present this world-class dealership to the auto aficionados of Bengaluru who always wants the best of products, technology and servicing. The team at Akshaya Motors is inspired by Mercedes-Benz’s brand philosophy of ‘Best or Nothing’ and we will bring in our proven experience in the automobile business to create customer delight. I am confident Akshaya Motors will set new benchmark in offering luxury vehicle ownership to our customers in Bengaluru and nearby cities of Karnataka, enabling a long-term association with the brand.”

With the establishment of its second dealership in Bengaluru, Mercedes-Benz continues to enjoy a network spread across 31 cities with over 70 touch-points across India and strongly retains the distinction of being the leading luxury car manufacturer with the widest and the most intensive network of sales and after-sales in India. Buoyed by its novel and benchmarking initiatives that achieved high customer engagements like inauguration of the Star Lounge, offering the Star Lease, organising Star Drive, opening of Trendz concept stores, inauguration of AMG Driving Academy at BIC and rolling-out of Star Showcase across the country; Mercedes-Benz remains confident of its robust growth and further expansion of its footprint in the dynamic Indian market.

Sourced From: Perfect Relations