Aurum with a beautiful essence and breathtaking interiors will bring forth a perfectly tailored Indian wear with extravagant use of zardorsi, aari work, gold embellishments and sequences. Inspired by the rich Indian culture & tradition, the store will highlight the rich hues of classy, elegant, timeless couture reflecting modern opulence. Keeping the Indian sensibilities in mind, they have created designs and patterns with a contemporary twist to it.
Commenting on the occasion Ms. Swetha Rao Bandari, said, “We are very happy and excited about our first store. The store introduces an impeccable collection of fine Indian wear to suit the fashion sensibilities of modern day women. Our sole aim is to create exclusive and timeless pieces for our clients which not only reflect a style statement but also promote comfortable clothing patterns. Our collection depicts elegance and class which is specially focused on festivities & celebrations. We are constantly experimenting with various colours, textures, fabrics to craft a refreshing collection for our clients. We also plan to open more stores in Hyderabad and provide affordable fashion to the people in the city. ”
Speaking on the launch Ms. Honey Jain Guha, said, “We are extremely thrilled to launch our very own store in Hyderabad today. Aurum lends our customers a midas touch with the uniqueness of our designs which reflect class, passion & a beautiful taste. We are showcasing Indian ethnic wear comprising of sarees, lehengas and suits which are elegantly crafted to meet the demands of our discerning customers. Our collection personifies a play of art with a soul to soothe the fashion senses. With our experience in fashion and lifestyle we are confident that we will redefine fashion palate in the city. ”
With sophisticated interiors in black & gold the store has a very classy look and feel to it, providing not just value for money but a collection of premium quality merchandize from the in-house designers of AURUM. Paired with well-mannered store staff and international ambience the store creates and completes a pleasant shopping experience for all the women in town. Apart from designing for the women, the studio also stocks fashion apparel for kids and young women.