P. Balaji, Managing Director, Sony Mobile Communications India commented: “After the Xperia™ S, these three new smartphones will appeal to the Indian consumers. Each Xperia Smartphone comes with a distinct user experience and set of features available at different price points, so that the consumers have more to choose from. Xperia Sony smartphones are designed around the consumer experiences of Listen, Watch, Play, Create and share. All these smartphones would add tremendous value to the Indian consumers in improving their personal, professional and social life. ”
The Xperia™ U is designed to appeal to consumers who love personalizing their devices; consumers can indulge by changing the bottom caps on the smartphone, or see the illuminating transparent element changing color to match the color of the picture or theme on the phone screen. Powered by xLoud’s 3D surround sound, and 5MP camera, and HD video, the Xperia™ U is a charmer!
For those who are glued to the internet on their smartphones, the Xperia™ Sola is their dream come true. With its Floating Touch™ features, consumers only need to move their finger over the links, and they get highlight; once they find the right link, just touch, and voila, enjoy the show! The Xperia™ Sola is also NFC-ready. And with dual core 1 GHz processing power, web browsing could not have been more responsive. Additionally, customers will also have the option to avail free data offers from Tata DOCOMO.
Mr Sunil Tandon, Head of Non-Voice Services, Tata Teleservices Limited, said: “At Tata DOCOMO, we have always strived to take the mobility experience to newer levels and add new dimensions to our range of handsets, since they are an important element of our ecosystem. Partnering with Sony Mobile will enable us to provide customers with a compelling proposition—that of accessing free data services (up to 3GB) on Tata DOCOMO platform, making for a new and invigorating mobility experience on Xperia Sola.”
Also, Tata DOCOMO introduces “Let’s Play on Android” – a gaming service that lets users play premium Android Games on Xperia Sola on a very attractive monthly subscription of Rs. 99 only. This exclusive package of games “GAMETANIUM” consists of 30 premium games worth more than Rs.2000/-.
The Xperia P™, sibling to the Xperia™ S, has a simple, strong design language, and a full aluminium unibody gives this smartphone a unique, durable and modern look. Its USP is the incorporation of Sony’s unique WhiteMagic™ technology, which enables a clear display, even in bright sunlight. This technology adds a 4th white sub-pixel – traditional LCD screens have three; red, green and blue – to the Reality Display, leading to an outstanding combination of an ultra-bright screen and great power efficiency. How? The Xperia P™ automatically adjusts the brightness of the screen to surrounding light, when the light is not so strong, the device uses less battery power.
“Our new devices are only a sign of the brand’s commitment to what Indian consumers want. The Xperia™ U, which is a youth design, the Xperia™ Sola, meant for anyone who loves internet experiences on the move, and the Xperia™ P, with a solid design and bright screen technology – Sony smartphones bring alive consumer experiences. The launch of these smartphones will be supported by strong marketing support in India,” said Prasun Kumar, Head – Marketing, Sony Mobile Communications India.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.
For more information: www.sonymobile.com
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 90 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. The company has also launched GSM services under the brand name T24, in partnership with Indian retail giant Future Group. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.
For details, visit www.tatateleservices.com and www.tatadocomo.com
Sourced From:Genesis Burson-Maresteller
