“Our 30 years’ experience in MR innovation has helped us design this high definition GE Optima MR360 Advance with the most important element in mind - the patient. Our design has not only helped enhance clinical productivity and the superior patient experience and caring design won us a design award as well. The GE Optima MR360 Advance is engineered to offer advanced clinical applications leading to excellent diagnostic confidence that is inviting to patients and user friendly for technologists. The system is also eco-friendly as it uses 34% less power as compared to similar premium 1.5T competitive systems thus lowering total cost of ownership for our healthcare providers” said Dr. Karthik Kuppusamy, Director – MR, GE Healthcare India.
Improving clinical confidence through digital broadband technology
MRI uses radio frequency (RF), audio frequency and static magnetic fields to visualize detailed structures of the human body. Conventional MRI systems use analog components for the signal acquisition and processing needed to produce images of human body. The analog components and processes limits the quality and clarity of clinical images required for accurate diagnosis of a disease or condition. The Optima MR360 Advance features GE’s 16 channel Express coil technology that was designed to be intuitive and easy-to-use for technologists while improving image quality. This is also paired with a new low-height table for easy patient access, even for larger patients.
The Optima MR360 Advance is designed to feature the OpTix Optical RF technology, which offers high channel count, analog to digital signal conversion where it matters – inside the scan room to minimize noise and signal degradation, but away from the patient to enhance comfort and safety. OpTix provides up to 27% higher signal-to-noise ratio (SNR) over our conventional, analog signal receivers, improving image quality and clinical confidence. Reduction in signal to noise ratio leads to high definition, superior quality clinical images needed for informed decisions on some of the most difficult patient procedures..
“MRI is used to image some of the most complicated diseases in the human body and Image quality plays a vital role in diagnosis. MR technology has continuously evolved over the last 25 years that I have been practicing MR. I saw the MR360 Advance system at RSNA 2012 in Chicago and was highly impressed with its digital broadband premium technology, enhanced applications and low total cost of ownership. I am happy that GE is introducing this system in India and also very delighted that Dr. O. P. Gupta Imaging Centre in Meerut will be the 1st adopter of this system in India” said Padma Shri Dr Harsh Mahajan, President of IRIA & Founder of Mahajan Imaging, New Delhi.
Humanizing MRI
The Optima MR360 Advance is a premium 1.5T system that is designed to enhance the patient’s MR experience while improving productivity and clinical confidence. This system’s technology is engineered to skilfully balance, refined workflow capabilities, a broad array of clinical applications, while improving the patient’s MR experience.
GE MR’s Caring Design is welcoming for the patient and intuitive for the technologist; the exclusive Needle Free Suite of clinical applications can help reduce the need for biopsy, contrast, and sedation for patients. The system is intended to offer 16 channels and newly designed RF coils that further improve image quality and productivity.
The Optima MR360 Advance is engineered to use ecomagination-certified technologies like efficient gradients, water-cooling, super capacitors, and a Power D Power Distribution Unit with a 28% lower energy rating, reducing energy consumption by 34% compared to previous generations. With all of these ecomagination features, these systems are intended to lower the total cost of ownership while still delivering excellent clinical performance.
“I am proud to be the first adopter of MR360 Advance which is an exciting new technology. This will be a real boon to the referring physicians and patients of Meerut and surrounding regions. For MR scans, patients are afraid of 2 things - one is the scanning noise and second is the claustrophobia. MR360 Advance with its patient appealing design, Acoustic noise reduction technology, music system and adjustable patient table will be a boon to the patients. GE MR 360 Advance digital broadband MRI we have acquired will help us achieve excellent image quality, patient comfort and we will offer these enhanced services at no additional cost to the patient. MR360 Advance 1.5T Digital Broadband MRI system is an all-rounder for our imaging centre as well as for our patients. This system will be of great help to diagnose various brain and spine diseases and early cancer cases especially breast cancer, cervical cancer, ovarian mass lesion as well as other cancers. I am privileged to be the first adopter of this world-class MRI system” said Dr O. P. Gupta, Director, Dr. O. P. Gupta Imaging Center, Meerut.
About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.
Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on increasing access and improving quality and affordability around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com.
