Tourism Australia, along with Tourism and Events Queensland, has collaborated with Colors Kannada, to showcase unique Australian experiences and the stunning locales of Queensland in the popular television series ‘Radha Ramana’. The episodes showcasing Gold Coast, Moreton Island, and Brisbane is all set to go on air starting 17th July, 2017. Viewers can tune into Colors Kannada from Monday to Friday at 9.00 pm to watch the spectacular beauty of Australia on the show. Repeat telecasts will be broadcasted at 9.00 am and 2 pm the following day.
Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said, “Karnataka continues to be one of our top three focus markets in the country and we’re delighted to collaborate with Colors Kannada for Radha Ramana, a top-rated show amongst viewers in the state. During the year-ended March 2017, arrivals from Karnataka to Australia grew by 19 per cent to 25,000 visitors. These tourists spent AUD 128 Million (INR 640 crores) on their Australia holiday, with a per capita spend of AUD 5,150 or over INR 250,000. Through impactful integrations like these, our endeavour is to increase awareness and build aspiration for Australia for travellers from Karnataka. We’re confident that Radha Ramana, given its massive popularity among viewers, is an ideal platform for us to showcase Australia’s unparalleled beauty and offerings and will help us further drive visitation to the country”.
For the month of May 2017, Australia welcomed 31,000 visitors, recording the highest ever visitation in any given month from India. For the year-ended May 2017, Australia witnessed 274,500 Indian visitors, recording a growth of 15.3 per cent over the previous year, and is set to achieve fourth consecutive year of double-digit growth from India.
— Press Release Watch (@PrReleaseWatch) July 18, 2017
Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said, “Karnataka continues to be one of our top three focus markets in the country and we’re delighted to collaborate with Colors Kannada for Radha Ramana, a top-rated show amongst viewers in the state. During the year-ended March 2017, arrivals from Karnataka to Australia grew by 19 per cent to 25,000 visitors. These tourists spent AUD 128 Million (INR 640 crores) on their Australia holiday, with a per capita spend of AUD 5,150 or over INR 250,000. Through impactful integrations like these, our endeavour is to increase awareness and build aspiration for Australia for travellers from Karnataka. We’re confident that Radha Ramana, given its massive popularity among viewers, is an ideal platform for us to showcase Australia’s unparalleled beauty and offerings and will help us further drive visitation to the country”.
For the month of May 2017, Australia welcomed 31,000 visitors, recording the highest ever visitation in any given month from India. For the year-ended May 2017, Australia witnessed 274,500 Indian visitors, recording a growth of 15.3 per cent over the previous year, and is set to achieve fourth consecutive year of double-digit growth from India.
