Bangalore witnessed talents of various genres battle it out at the festival. The spectacular combination of cultural events featuring dramatics, music performances and dance enabled the audience to explore the various cultures that the festival had to offer. It was a perfect blend of culture, fun, excitement, high energy levels and competition. Amongst the varied events conceptualized at Unmaad, winners of the film-making contest, Vox Pox, battle of bands, were the lucky few who took along with them prizes sponsored by Flying Machine.
Speaking on this occasion, Alok Dubey, VP, Arvind Lifestyle Brands said “Flying Machine, a brand synonymous with youth culture, is known to promote upcoming creative talent in all fields. The brand that has taken the country by storm with its funky & contemporary fashion is constantly creating opportunities for new talent and providing them with a platform to showcase their talent. Associating with Unmaad is our way of supporting the originality and artistic power that exists within the youth.”
Unmaad proved to be the perfect platform to display the various vibrant cultures that exist in the country, on one stage. The German Indo – Rock band, “Fire of Dawson”, specially styled by Flying Machine for their first performance in Bangalore , gave the crowd a chance to experience their exclusivity, through their extraordinary performance which was highly enjoyed by their new found fans.
Flying Machine pulled together the evening which saw a rare mix of a German band performing in the presence of talented representatives of Indian culture, thereby providing the audience with memories they will never forget. The enriching experience had by the crowd proved that this years’ Unmaad was nothing short of a success and the audience will definitely be anticipating the fest next year.
Flying Machine:
Flying Machine, an iconic denim brand from Arvind Lifestyle Brands Ltd. has heritage of over 30 years. One of India ’s first home grown denim brands today reflects the future of Indian youth fashion that believes in bringing in real time international fashion to Indian audience. The brand with its contemporary styling focuses on trends and facts of season. These styles are created for the Indian youth who is not only well-informed, but also well-travelled. The Flying Machine design range from an eclectic fusion of hot styles put together by inspirations from European cities, beaches and hotspots of party and adventure sports.
Flying Machine is all about a “State Of Mind ” which wrenches the hinge of any limits on style and performance and goes beyond, while also taking pride in running along lines of originality and roots. The products of Flying machine are designed by a young Italian Designer – Chicco who has designed for many internationally successful denim brands like Replay and Evisu. Chicco’s designs have given Flying Machine the cutting edge of designer fashion and a very international air. The potent combination of Italian Designer Chicco and the world class retail environment designed by JHP London amplifies the brand’s badge value and reinforce the brands core identity as an iconic international fashion brand. The pricing of course remains sensible and competitive.
Arvind Lifestyle Brands is a division of Arvind Mills Ltd head quartered in Bangalore manages a portfolio of well known brands such as Flying Machine, Arrow , US Polo Assn., Energie, Izod, Gant and Meg a Mart.
