The report reveals interesting insights on gadget consumption patterns of Bengaluru. Battle of the Gadgets dives deep into the popular gadget categories of Mobile Phones, Laptops, Tablets, Digital Cameras, & Televisions to illustrate consumer behavior through multiple attributes such as brand adoption, pricing and geographical relevance.
According to Mr. Ratul Ghosh, Head Strategy, eBay India, “Gadgets have always been very popular with Bengaluru shoppers on eBay India with as much as 52% of the shopping basket being from the electronics category. We have been observing an increasing trend of smart phone consumption in the city with a 47% of gadget consumption share and Samsung being the most popular mobile brand”.
As highlighted in the report, Nationally, Samsung leads - as the Top Gadget Brand with a 35 per cent market share; followed by Sony with a 13 per cent market share and Nokia with 12 per cent market share. Another key insight that came out was that non-metros, with 51%, buys more gadget than the metros (49%). Moreover, non-metro purchases have gone up by 35 per cent as compared to Q2 2012. LCD TVs are fast losing their sheen to LED TVs (3D). The purchases of 3D LED TVs have double in comparison to LDC TVs in the latest report. Smartphone purchases have also increased since Q2 2012 and have the purchase of tablets have doubled since last year.
Key shopper insights from Bengaluru:
Staying Connected: Mobile Phones Category
· Bengaluru’s Favorite Phone Brand: Samsung
o Bengaluru’s Favorite Smart Phone Brand: Samsung
o Bengaluru’s Favorite Value Phone Brand: Samsung
Lap it up: Laptop Category
· Bengaluru’s Favorite Laptop Brand: Dell
Tab it away: Tablet Category
· Bengaluru’s Favorite Tablet Brand: Samsung
Tele-Mania: Television category
· Bengaluru’s Favorite TV Brand: Samsung
o Bengaluru’s Favorite LCD TV Brand: Sony
o Bengaluru’s Favorite LED TV Brand: Samsung
o Bengaluru’s Favorite 3D LED TV Brand: Samsung
Snapshots: Digital Camera Category
· Bengaluru’s Favorite Digital Camera Brand: Nikon
o Bengaluru’s Favorite Compact Camera Brand: Sony
o Bengaluru’s Favorite Long Zoom Camera Brand: Nikon
o Bengaluru’s Favorite Digital SLR Camera Brand: Nikon
Please refer to the attached report for deeper insights on the country’s gadget shopping trends.
About eBay India
eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
