Blyk on Aircel, India’s first mobile messaging media company has completed first year of its operations in India. Since the time of its launch in November, 2010, Blyk has expanded its subscriber base to over 1.68 million opt-in members in the country with successful campaigns for more than 40 leading brands across different industries.
”We feel felicitated with the kind of response we have got from the youth of the country today as we complete our first year of very successful operations in India. Blyk offers a powerful platform for youth engagement with the brands of their choice by providing content which is relevant & customized to their interests. India as a market has a great potential and, we believe Blyk will offer one of the most powerful platforms for brands to connect with a profiled audiences” stated Antti Ohrling, Co-Founder Of Blyk and Chairman, Blyk India.
Blyk has laid down a framework for mobile advertising by re- inventing the way brands operate in India. Blyk’s offering involved interactive text & multimedia messaging as an advertising format. It is based on customization and opt–in format where its members receive relevant and interesting content, such as updates, promotions, trivia and opinion polls – according to their preferences on their mobiles. Blyk’s formula to engage with its audiences is very simple: Basic Targeting + Behavioral Targeting (based on responses) = Relevant Content + Relevant Ads. The result is an impressive 25 percent response rate as against average response rate of 3-4% at best in the industry.
For the consumers, ‘Blyk on Aircel’ is a no-fuss service where they get to enjoy deals, information and more in the areas they want—and only in the areas they want. At a time when SMS spam is a big challenge for advertisers, ‘Blyk on Aircel’ provides the answer to them by sending users only relevant information that they asked for. It creates a clear distinction between permission-based marketing and spam. And this is why the service is able to add 3500-4000 members every day.
Aircel is India’s fifth-largest GSM mobile operator with over 50 million subscribers. While Blyk is not the first attempt at mobile advertising in India, this partnership with Aircel is unique, due to its sharp focus on the youth segment as well as the complementary capabilities that each party brings to the table. This new engagement model has inspired fresh thinking on how to tap into high-growth, profitable segments by creating a meaningful dialogue with its consumers.
About Blyk
Blyk is a mobile messaging media that works with operators to link young people with brands and other stuff they like. Blyk launched its innovative mobile service in the UK in September 2007 and quickly became known as a leader in mobile advertising, audience engagement, and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behavior of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else. Blyk has offices in London, Helsinki, Amsterdam, Singapore and New Delhi.
For more information, please visit http://www.blyk.com/
About Blyk on Aircel in India
Blyk on Aircel is friendly, warm, knows your pulse and is your partner for life. It truly offers you the best deals by way of a Lifetime Blyk on Aircel membership of “Network for the Youth” with referral schemes as you bring your friends on board and profile linked offers and benefits. Over and above this there are a host of VAS benefits such as the Pocket Internet, Unlimited Dailer tunes, Music Connect etc. for a period of time on Blyk on Aircel recharges.
The Blyk product is available in all retail outlets and exclusive Aircel stores which are state- of -the art experiential zones where the consumers get a first-hand experience on products and applications. It will also be available on the web at, www.aircel.com/blyk
”We feel felicitated with the kind of response we have got from the youth of the country today as we complete our first year of very successful operations in India. Blyk offers a powerful platform for youth engagement with the brands of their choice by providing content which is relevant & customized to their interests. India as a market has a great potential and, we believe Blyk will offer one of the most powerful platforms for brands to connect with a profiled audiences” stated Antti Ohrling, Co-Founder Of Blyk and Chairman, Blyk India.
Blyk has laid down a framework for mobile advertising by re- inventing the way brands operate in India. Blyk’s offering involved interactive text & multimedia messaging as an advertising format. It is based on customization and opt–in format where its members receive relevant and interesting content, such as updates, promotions, trivia and opinion polls – according to their preferences on their mobiles. Blyk’s formula to engage with its audiences is very simple: Basic Targeting + Behavioral Targeting (based on responses) = Relevant Content + Relevant Ads. The result is an impressive 25 percent response rate as against average response rate of 3-4% at best in the industry.
For the consumers, ‘Blyk on Aircel’ is a no-fuss service where they get to enjoy deals, information and more in the areas they want—and only in the areas they want. At a time when SMS spam is a big challenge for advertisers, ‘Blyk on Aircel’ provides the answer to them by sending users only relevant information that they asked for. It creates a clear distinction between permission-based marketing and spam. And this is why the service is able to add 3500-4000 members every day.
Aircel is India’s fifth-largest GSM mobile operator with over 50 million subscribers. While Blyk is not the first attempt at mobile advertising in India, this partnership with Aircel is unique, due to its sharp focus on the youth segment as well as the complementary capabilities that each party brings to the table. This new engagement model has inspired fresh thinking on how to tap into high-growth, profitable segments by creating a meaningful dialogue with its consumers.
About Blyk
Blyk is a mobile messaging media that works with operators to link young people with brands and other stuff they like. Blyk launched its innovative mobile service in the UK in September 2007 and quickly became known as a leader in mobile advertising, audience engagement, and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behavior of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else. Blyk has offices in London, Helsinki, Amsterdam, Singapore and New Delhi.
For more information, please visit http://www.blyk.com/
About Blyk on Aircel in India
Blyk on Aircel is friendly, warm, knows your pulse and is your partner for life. It truly offers you the best deals by way of a Lifetime Blyk on Aircel membership of “Network for the Youth” with referral schemes as you bring your friends on board and profile linked offers and benefits. Over and above this there are a host of VAS benefits such as the Pocket Internet, Unlimited Dailer tunes, Music Connect etc. for a period of time on Blyk on Aircel recharges.
The Blyk product is available in all retail outlets and exclusive Aircel stores which are state- of -the art experiential zones where the consumers get a first-hand experience on products and applications. It will also be available on the web at, www.aircel.com/blyk
