After the consecutive success of Limca Book of Records Quiz since 2008, this year the quiz is being organized in more than 3500 schools to ignite young minds and make the pursuit of knowledge an engaging yet competitive process.
The multi-city initiative is being launched in partnership with ‘Know & Grow with Derek’ and involves participation of young minds from classes 8 to 12. As part of the initiative, a series of quiz competitions will be organized in 3500 schools across 80 cities. The quiz competition is divided into four zones – North, South, East and West. The quiz is being organized in three stages – Inter-school level, Semi-Finals and National Finals, from July to December, 2011. The quiz aptly takes its lead name from the Limca Book of Records (LBR) as the record book celebrates the outstanding achievements of Indians across the globe and is a source of inspiration especially for the country’s youth.
According to Mr.Vishwas Agrawal, Sales Manager, Bangalore, Hindustan Coca-Cola Beverages Pvt. Ltd., “At Coca-Cola India, we believe that education is a catalyst for nurturing talent, allowing it to develop and excel. Limca Book of Records Quiz is one such facilitator of knowledge and learning. Such competitions are a great platform for students to learn, be aware and be competitive leading to their overall personality development. Participating in the Limca Book of Records Quiz has always been an enriching experience for the students considering the quality, scope and magnitude of this event. Having garnered an overwhelming response from schools across the country since the last 3 years, we are certain that this year too, Limca Book of Records Quiz will witness similar zeal and enthusiasm from the students. I would like to congratulate the winners of today’s competition and wish them all the best for the Zonal Finals.”
Quiz Master Extraordinaire, Derek O’Brien, and founder ‘Know & Grow with Derek’ will host the National Finals. The entire database including content, research material and quiz software is being provided by ‘Know & Grow with Derek’.
According to Derek O’Brien, Founder, “Know & Grow with Derek”, “We are once again delighted to be associated with Limca Book of Records Quiz 2011, it has indeed been a great association. Limca Book of Records Quiz is a fun and engaging way to stimulate knowledge and learning amongst students across the country. Since last couple of years, the quiz has received phenomenal response from schools and students and this year too we look forward to receiving similar enthusiasm and participation. So once again,let’s all gear up for some great quizzing action.”
The national quiz competition leverages the iconic status of the Limca Book of Records which is now in its 22nd edition. Recently launched 22nd edition of the Limca Book of Records, the ‘Sports Achievers Special’was dedicated to the outstanding performances of 15 Indian Athletes during 2010 Commonwealth Games and Asian Games and acknowledged their significant contribution by felicitating them as 'People of the Year' 2011. With 20 refreshing and informative chapters, the 2011 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.
More about Limca Book of Records Quiz, 2011
The Limca Book of Records Quiz, 2011 is open to all the students from class 8 to 12who are above 12 years of age. The series has been classified into three stages:
Inter School Round
Each participating school may enter a maximum of 3 teams of 2 members each. A thirty minute written preliminary round would be administered to all the participating students. Only one team from each participating school can qualify for the stage round. The top 6 teams depending on their scores will qualify to participate in the finishing leg (stage round) of the City Finals. The team with the highest scores in the stage round would be declared as the ‘City Winner’ of Limca Book of Records Quiz, 2011.
Semi final Round
In the semifinal rounds, ‘City Winners’ would compete for the national finals. 80 teams to participate in the semifinals-Top 10 teams with a minimum of 2 teams from each zone out of a total of four zones and two top scorers from the semi-final rounds will be selected for the National Finals.
National Final
The top 10 teams from the Semifinal round will compete against each other in the National Final. Renowned quiz-master, Derek O’Brien to host the National Final.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors. The Coca-Cola system in India employs more than 25,000 people directly. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com
