Thursday, December 8, 2011

Go Cheese bags prestigious Promax award

Go Cheese, the brain behind convenient cheese like shredded and nacho liquid cheese received prominent accolades for its Go Cheezos campaign created by Warner Bros and Dream Works Entertainment at THE PRESTIGEOUS PROMAX AWARDS for the BEST BRAND – INTEGRATION PROMO on November 21th, 2011 at The Arts House in Singapore.



Go Cheezoos squeeze tube is a novel concept, launched for the first time in India and greater Asia. Parag Milk Food Pvt. Ltd. had entered into a licensing agreement with Warner Bros. Consumer Products which had seen legendary toon stars Tom and Jerry gracing the innovative product.


The Award was received by Mr. Rahul Akkara, Vice President Marketing Parag Milk Foods Pvt Ltd widely known as Gowardhan and Go Cheese. This is a feather in the cap for Go Cheese, having won the GOLD AWARD. This award was won amidst stiff competition from leading companies in Asia.


Commenting on the Award, Mr. Devendra Shah – Chairman Parag Milk Foods said, “It’s a matter of great honour to be awarded the Gold Award at the Prestigeous Promax Awards for the best Brand- Intergration Promo. Winning encourages us to perform better and with more passion and vigor. This award backs up our promise to deliver consistently and provide best of best products to satisfy the Indian palate with International standards.”


Mr. Rahul Akkara, VP- Marketing, Parag Milk Foods Pvt Ltd said, “We are delighted to receive such a prestigious award at an industry forum. It is amazing to be a part of an organization which has consistently performed well and it’s even better when the efforts are recognized. This award only proves that our Consumers knows our potential of providing the best products which has been our hallmark since inception. It is a matter of pride to receive such prestigious accolades”.



Established in 1955, Promax is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is a truly international organisation.



Throughout the world, the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavour in this field.


About Go



GO Cheese comes with exciting varieties like Go Cheese Slices, Cheddar Cheese Powder, Cheddar Cheese, Pizza Cheese, Mozzarella Pizza Topping, Creamy Cheese Spread, Processed Cheese and Cheese Wedges.



About Gowardhan



Gowardhan, founded by Parag Milk and Milk Products Pvt. Ltd. in 1992, is one of India's largest private dairies, with an output capacity of 40 metric tonnes per day. Located in a lush green village called Manchar in Maharashtra (60 km from Pune), the cow farm the largest in India as well as Asia's largest cheese plant.



It is an ISO 9000 and AGMARK certified company, committed to international standards of product quality. The product portfolio includes Skim Milk Powder, Whole Milk Powder, Ghee, Processed Cheese, Butter, Dahi, proprietary foods like Dairy Whitener and Gulab Jamun Mix powder under the brand names of "Gowardhan" and 'Go' , all made from 100% fresh cow milk.