As the premier digital media company, Yahoo! India aims to deliver relevant, personal, compelling experiences and reaching our users in their native languages is a major way to deliver all the benefits of Yahoo! Mail.
Email is seen as the most powerful communication tool today. As per the latest IMRB report on Internet in India, 89% of Internet users still access the medium to use email. Keeping the new Internet user’s needs in mind Yahoo!’s new email offers a faster, safer and easier communications experience. Its sleek, new design aims to make it fun and easy to store, organize and share memories. Users can enjoy a seamless, constantly connected experience across desktop, mobile and tablet devices that keep the conversation going – anytime, anywhere.
As per the IMRB report, the Internet usage in smaller towns in India continue to spike their dominance over top 8 metros with a combined usage of more than 60%, clearly indicating that penetration of the Internet in semi urban areas is on the rise. With the Indian vernacular online audience growing at a rate of nearly 40% per year there is a strong demand for internet services and content in local languages.
Today, Yahoo! Mail reaches to 42%* of the Indian Internet audience.
Yahoo! Mail features include:
· App-ify Mail: New, easy-to-use applications help people be more productive and organized right from their inbox. People can now track their online orders with the All My Purchases app, get removed from unwanted newsletters using the Unsubsriber app or send mega files using Attach Large Files by YouSendIt.
· Lightning Speed: Leveraging Yahoo!’s cloud technology, Yahoo! Mail provides performance that is 2x faster than the previous versions of Yahoo! Mail, even in regions where only basic Internet speeds are offered.
· Spam Buster: Advanced SpamGuard technology and a new anti-phishing platform have reduced spam reports by 60 percent and help protect users from email hackers and unwanted instant message conversations. Yahoo! Mail blocks over 550 billion spam messages per month.
· Social Infusion: People can instantly respond to messages from Facebook, Yahoo! Groups, Yahoo! Mail and other webmail providers with a new easy reply bar. People can also view and share notifications and updates from Twitter, Facebook and Zynga from within a new Updates tab.
· View Photos and Videos Right in the Inbox: New automatic slideshow features allow people to easily view photos and videos from sites like Flickr, Picasa, and YouTube from right within their email messages.
· Yahoo! Mail prioritizes messages and contacts that matter most: When someone wants to compose an IM, text or email they will find their most frequent contacts and lists surfaced to them. People can now also chat with Facebook friends alongside Windows Live and Yahoo! Messenger contacts and view all of their past IM and text conversations within Yahoo! Mail.
· Personalize Your Inbox: People can choose from over 50 vibrant themes and stationery options to express their personality and customize how they view messages and contacts.
· Language: Yahoo! Mail is now available in eight new Indian languages in addition to English.
Users who want to switch over to a new language now offered by Yahoo! Mail can enjoy the service here.
*Comscore September 2011
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
