Forevermark Develops global iPad App Interactive App launched globally in four languages

Forevermark, the diamond brand from the De Beers group of companies has launched a multi-language iPad app, for China, Hong Kong, Japan, India and all other countries where Forevermark is available. This follows on from the successful launch of the US iPad app in December 2011.

The stunning experience, which brings the beauty of Forevermark diamonds to life, is available for download in the Lifestyle section of the Apple App Store.

The iPad App takes the user through the journey of a Forevermark diamond from the mine where it is unearthed, all the way through cutting, polishing, and jewellery design.  Using exclusive video, interactive content and beautiful photography, the app brings to life the brand promise that each Forevermark diamond is beautiful, rare and responsibly sourced.  At the heart of the experience is a magical 3D Forevermark diamond to explore: zoom in and the Forevermark inscription is revealed.

As the diamond brand from the De Beers group of companies, Forevermark leverages over 120 years of diamond expertise in the selection and inscription of our diamonds.  This results in Forevermark diamonds being the world’s most carefully selected diamonds with less than one per cent eligible to bear the inscription of the brand icon and a individual identification number. The app can also be used to learn more about different colours, sizes, cuts and quality standards of diamonds, commonly assessed by the ‘4 C’s’ criteria.  Interactive elements allow users to see the different sizes on a 1:1 scale gaining a realistic idea of the type of diamond that will suit them.

Dominic Brand, Forevermark Worldwide Marketing Director explained; “We like to think that whilst we harness over a century’s experience in diamonds, we also capture consumers’ imagination through the most innovative technology available.  We are already seeing a hugely positive reaction to ‘Forevermark: The Promise’ and are looking forward to seeing many new consumers learning more about the beauty, rarity and responsible sourcing of Forevermark diamonds in this captivating way.”

Digital marketing is key to Forevermark’s marketing globally.  The brand recently launched a ‘virtual try on’ initiative for consumers available through the website http://www.forevermarkdiamond.com/virtual-try-on.  This allows consumers to ‘try on’ stunning Forevermark diamond jewellery in the comfort of their own home.

“Forevermark: The Promise” is part of a fully integrated marketing campaign comprising digital, print advertising, PR and social media currently running in the U.S.


Sourced From: Actimedia PR