Monday, May 21, 2012

Sapna Rings in its Eighth Mall in Central Bengaluru

Sapna, India’s largest and fastest growing chain of premier book store, the name that has become synonymous to the reading community, with an incomparable range of books, matched by exceptional customer service has announced the launch of its 8th retail destination. Located in the heart of Bengaluru city on Residency Road, the new book mall is committed to bringing the best in Indian and international publishing and book retailing to the city. The new mall is 18,000 sq.ft and the third store with eco-friendly lighting. Sapna will also be launching its new retail venture “Babyz only” for infants and also a separate section of sports goods for children.


The formal launch of the mall will be on Wednesday the 23rd May 2012 by Sri D.V. Sadananda Gowda, Hon’ble Chief Minister, Government of Karnataka in the presence of Parampujya Sri Sri Sri Balagangadharanatha Swamiji of Adichundanagiri Mutt and will be presided by Jnana Peeta Awardee Chandrashekhara Kambara, with Dr. Ramachandra Guha, Padma-Bhushan Awardee and Eminent Historian as the Chief Guest and Sri P.C. Mohan, Member of Parliament as the Guest of Honour.

Speaking on the occasion, Nitin Shah, Managing Director of Sapna said, “We are delighted to expand our horizons. We have received outstanding public response at all our outlets which has boosted us to set up this one. Sapna will continue its work of unparalleled customer service here as well. At this new Book Mall, we aim to provide endless possibilities of reading. Like all other malls, both books and non-books items will be available here, making it a single umbrella for book lovers and shoppers. Further he added that we will be bringing joy to the mothers and to be mothers by introducing absolutely fresh and astonishing concepts for Kids. This initiative will help in imbibing the habit of reading and the segment is completely dedicated to Kids, including all types of Kids’ books and their accessories.” He added “A customer walking into Sapna will surely not leave disappointed, such is the wide variety of products we stock where we have something for everyone”.

“It’s good to see the House of Knowledge is expanding their spread to the book lovers’ community. Thanks to the enormous effort by Sapna for readers who have been loyal for many years. There is already a thriving community of readers, with the emergence of yet another mall; I hope more people will have an opportunity to experience firsthand, this ultimate wisdom and entertaining destination” stated, Prof. Mallepuram G. Venkatesha, Honorable Vice-Chancellor, Karnataka Samskrit University.

Indicating a totally different perspective, Prof. K.E. Radhakrishna, Indian Educationist / Founder & M.D. of SA-MUDRA Foundation, mentioned about Sapna’s online headway “In the era of the decline of bookstores amidst a marketplace of online sellers, Sapna is well balancing both. It’s really significant flourishment by Sapna in online as well as brick-and-mortar book malls”

Apart from the assistance over 50 well groomed staff to augment the shopping experience, this tastefully furnished, fully air-conditioned Book Mall is divided in two levels based on categories and products. The mall is also equipped with reserved parking for its shoppers. The ground floor will contain of non books like Stationery, CD Roms, Accessories, Gifts, Toys, Sports Goods, Movies, Music, Chocolates, Greeting Cards and Magazines. Level one will contain books on all subjects like Fiction, Nonfiction, Business, Photography, Gardening, Interiors, Cookery, Parenting, Competitive Exam Books including a huge range of books for children and a separate section of Academic books for students of Under Graduate, Graduate and Post Graduate levels. It will also have a large section devoted for Kannada books. This level also will have a separate section devoted to infants having Baby products.

About Sapna Book House

Sapna Book House started their journey back in 1967. Today Sapna is India’s largest Book Mall, catering to every possible book buyer. It houses the largest collection of Kannada literature. In addition, Sapna is the leading publisher of English and Kannada books in India. They have over 3600 titles in Kannada and 500 titles in English by reputed authors to its credit. The showroom has an impressive collection of educational and entertaining CD-ROMs, music, movies, stationery, greeting cards, toys and other utility and gift options. Sapna has 5 retail branches in Bangalore, one in Mysore & one in Mangalore. Plans are underway to open more showrooms in Bangalore and various other parts of Karnataka and India. The company services prestigious universities, educational institutions, corporate offices, and public libraries across India. Sapna online store www.sapnaonline.com- further strengthens its market presence. Authors like, Amish, Robin Sharma, Dominique Lapierre, Bejan Daruwala, renowned sportspersons Venkatesh Prasad, Anil Kumble and Leander Paes, and film stars Aamir Khan and Nandita Das are some of the celebrities who have been associated with Sapna in their activities to promote reading. The company is keenly involved in social causes to benefit the underprivileged. Sapna finds a mention in the Limca Book of Records and in India Book of Records as the largest book showroom in India

Sourced From: COMMSTRAT