This summer tune in those guitars and drums as Ray Ban celebrates its 75th anniversary with ‘Ray-Ban Never Hide Sounds – Celebrating Legends’ at Garuda Mall on Saturday, June 23, 2012 between 4:00pm to 10:00pm. In a quest to discover rock talent across the country, Ray Ban invites passionate musicians to live their dream!
Bands and musicians interested in participating are required to mail their entries along with digital demos to entries@neverhidesounds.com. The grand finale will take place in Mumbai in October.
In this search for the best rock and roll talent of India, aspiring bands pay tribute to the legendary musicians of past in their unique ‘Never Hide’ way. Ray-Ban will provide an ideal platform to talented but unrecognized Western Music groups/bands from various parts of the country to showcase their mettle. The select 5 bands get a chance to perform at Ray Ban’s grand 75th anniversary celebration event and share the stage with an iconic band!
“Youth and youth culture has always been at core of Ray-Ban as well as non conformist lifestyle and music. Keeping this is mind Ray Ban, a legend in its own right, is celebrating is its 75th anniversary with ‘Never Hide Sound – Celebrating Legends’ event says Mr. Amitabh Sehdev, Head of Marketing at Luxottica, India Eyewear.
“The legendary music is the one that takes risks, is unconventional, original, and inspirational, moves you and makes you move! This has also been the Ray Ban philosophy in since the last 75 years and can be further witnessed on Ray Ban.com and its facebook page,” he further added.
To lend musical authority to the whole effort Ray-Ban has partnered with Rolling Stone, the world’s leading Rock & Roll magazine. The magazine editors will help preliminary short- listing, followed by selection of five winners of the first Ray-Ban Never Hide Sounds 2012 by a group of distinguished jury members.
Sourced From: Corporate Voice Weber Shandwick
Bands and musicians interested in participating are required to mail their entries along with digital demos to entries@neverhidesounds.com. The grand finale will take place in Mumbai in October.
In this search for the best rock and roll talent of India, aspiring bands pay tribute to the legendary musicians of past in their unique ‘Never Hide’ way. Ray-Ban will provide an ideal platform to talented but unrecognized Western Music groups/bands from various parts of the country to showcase their mettle. The select 5 bands get a chance to perform at Ray Ban’s grand 75th anniversary celebration event and share the stage with an iconic band!
“Youth and youth culture has always been at core of Ray-Ban as well as non conformist lifestyle and music. Keeping this is mind Ray Ban, a legend in its own right, is celebrating is its 75th anniversary with ‘Never Hide Sound – Celebrating Legends’ event says Mr. Amitabh Sehdev, Head of Marketing at Luxottica, India Eyewear.
“The legendary music is the one that takes risks, is unconventional, original, and inspirational, moves you and makes you move! This has also been the Ray Ban philosophy in since the last 75 years and can be further witnessed on Ray Ban.com and its facebook page,” he further added.
To lend musical authority to the whole effort Ray-Ban has partnered with Rolling Stone, the world’s leading Rock & Roll magazine. The magazine editors will help preliminary short- listing, followed by selection of five winners of the first Ray-Ban Never Hide Sounds 2012 by a group of distinguished jury members.
Sourced From: Corporate Voice Weber Shandwick
