The innovative two litre PET bottle comes with a special grip for ease of carrying and is available for both McDowell’s No.1 and McDowell’s No.1 Platinum whisky. Additionally, the new two litre eco-friendly bottle is low in weight and made of recyclable products hence producing a lesser carbon footprint. These bottles are produced by Precision Injection Stretch Blow Moulding with spot-cooling technology to create the perfect handle fit. The new two litre bottle is available across Delhi and Maharashtra. McDowell’s No.1 is priced at Rs. 760 in Delhi and Rs.1320 in Maharashtra, whereas McDowell’s No.1 Platinum is priced at Rs. 900 in Delhi and Rs. 1500 in Maharashtra
McDowell’s No.1 is the largest selling whisky franchise in India. Its high-end variant, McDowell’s No.1 Platinum, a pure grain based whisky, continues to enjoy its leadership position over the years. The brand created world history by crossing sales of 1 million cases in its first year of launch itself. It has also been a pioneer in innovation, packaging, blend and marketing. Proof of its quality and special appeal is further endorsed by the launch of this innovative ‘Guala Cap’ that guarantees superior quality standards every time, by preventing tampering or altering the bottle’s content.
According to Ashok Capoor, President and Managing Director, United Spirits Limited, “Innovation is the hallmark of McDowell’s No.1. We strive to give the best to our consumers and in keeping with our commitment; we have launched the innovative two litre bottle with a Guala cap. The launch of the 2 litre bottle is timed perfectly with the festive season. Celebrations begin with McDowell’s No. 1 making it India’s largest selling whisky franchise.”
McDowell’s No. 1 has further strengthened its position in the IMFL sector with this innovation as it is not only a sector first but also a worldwide one. For the close of FY 12, McDowell’s No.1 whisky and its variants have emerged as the largest selling whisky franchise in India, achieving a record 16.9 million cases. McDowell’s No.1 spirits franchise further set a record as the largest alcobev brand in the world with over 44millon cases sold, and a growth of 9% across a large volume base in FY 12. With entry in the emerging markets of South East Asia and Africa, the franchise will seek to consolidate its number one position even further.
About McDowell’s No. 1:
Winner of several international awards for its taste and innovations in packaging, McDowell’s No. 1 is the largest alcobev brand by volume and value, from United Spirits Limited. McDowell’s No. 1 launched its premium grain based variant, McDowell’s No. 1 Platinum, in 2010, which sold one million cases in its debut year. The McDowell’s No. 1 franchise grew at 9% last year, ahead of its industry peers.
About United Spirits Limited:
United Spirits Limited (USL) is the largest Alcobev Company in the world by volume and the Rs. 9103 crores spirits arm of the UB Group. USL was earlier McDowell and Company Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 22 are millionaire brands and has 84 manufacturing and bottling units at locations across the country.
USL represents the merged entities of erstwhile McDowell & Co. Limited, Phipson Distillery Limited, United Spirits Limited, Herbertsons Limited, Triumph Distillers and Vintners Private Limited, Baramati Grape Industries Limited, United Distillers India Limited, McDowell International Brands Limited and Shaw Wallace Distilleries Limited and Shaw Wallace & Co. Limited.
With the acquisition of Bouvet Ladubay in 2006, the UB Group has made a strategic entry into of the wines category. Bouvet-Ladubay, located in the Loire valley of the Saumur region in France, has a heritage of over 156 years.
The company currently has a capacity of 8 million bottles per annum, with further scope for expansion whenever required. Bouvet Ladubay is sold across the world in over 38 countries.
In 2007, United Spirits acquired the Glasgow-based Whyte and Mackay and ramped up its premium scotch and single malts portfolio significantly. Whyte & Mackay also owns four malt whisky distilleries in Scotland and a state-of-the-art bottling facility in Grangemouth with a capacity of 12 million cases per annum.
