BIG SANTA will invite its listeners to send SMS to BIG FM if they want to surprise their kids for this Christmas. Listeners will be able to register for BIG SANTA by SMS-ing BIG
Speaking at the launch of the Christmas campaign, A Company Spokesperson said, “The festival of christmas brings a lot of joy and celebration in our lives and marks the advent of happiness and prosperity. The BIG SANTA is a first-of-its-kind show on radio which promotes love and effection of our listeners towards their kids. We are extremely glad to join hands with actor-producer Sarvanand to celebrate this festival of joy and make this day bigger and better for all our listeners.”
The Christmas special campaign, BIG SANTA, on 92.7 BIG FM will enable listeners to surprise their kids with exciting gifts.
About Reliance Broadcast Network Ltd.:
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties, television production and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International offering 3 English Entertainment Channels - Prime, Love, Spark and a regional general entertainment Channel for the PCHP region - Spark Punjabi; BIG MAGIC – a regional general entertainment channel for the Hindi heartland; BIG PRODUCTIONS – the television content production division, catering to the creative needs of the Indian television landscape and BIG STREET – which acquires and markets long term premium out of home inventory. The Company also distributes Bloomberg UTV, India’s premier business news channel as part of its television bouquet. For more information log on to: www.reliancebroadcast.com
