Friday, February 1, 2013

Freedom Refined Sunflower Oil becomes the most widely distributed brand of Sunflower Oil in Andhra Pradesh & Odisha


Freedom Refined Sunflower Oil
Freedom Refined Sunflower Oil has become the most widely distributed brand of Sunflower Oil in the state of Andhra Pradesh & Odisha (Source: Nielsen Retail Audit Data Q3 2012 July – September; Urban + Rural) .   It has also attained the No. 1 position in the Refined Sunflower Oil category in Visakhapatnam by volume market share. As per the Nielsen Retail Audit Data Q3 2012 (July – September) Freedom Refined Sunflower Oil has surged ahead with a 6.9% increase in market share (From 17.0% in Q3 2011 to 23.9% in Q3 2012) making it the largest selling Sunflower Oil brand in Visakhapatnam city. Freedom Refined Sunflower Oil has also made the biggest gain in volume market share among the top 5 Sunflower Oil brands in Andhra Pradesh & Odisha within the last one year making it No. 2 in the category. This clearly reflects that more and more consumers prefer Freedom Refined Sunflower Oil.

According to Mr. P Chandra Shekhara Reddy, Vice President - Sales & Marketing, Gemini Edibles & Fats India Private Limited said “We thank our consumers and channel partners for this success. We are pleased with the latest Q3 data that indicates that Freedom Sunflower continues to prosper in this highly competitive industry through our constant focus on providing excellent quality and value to our consumers.”
Freedom Refined Sunflower Oil promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy’. It is a premium quality Sunflower oil available at a competitive price point. It is a leading brand of Sunflower oil and currently ranks No. 2 by market share in the Refined Sunflower Oil category in both Odisha & Andhra Pradesh (Source: Nielsen Retail Audit Data Q3 2012). Freedom Refined Sunflower Oil is clear, lite and low-absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Its low absorbing property allows you to cook more food in less oil. It is thus a healthier choice for the entire family.

About GEF India
GEF India is a professionally managed company and deals in a wide range of oils & fats like Sunflower oil, Palmolein oil, Vanaspati & a range of specialty fats to meet the demands of domestic, commercial and industrial consumers. The company is headquartered in Hyderabad and has two plants in Andhra Pradesh; one in Krishnapatnam (near Nellore) and the other in Kakinada. GEF India’s Krishnapatnam plant is an HACCP and FSSC 22000 certified plant. The company has three brands; Freedom for Sunflower oil, First Klass for Palmolein oil & Vanaspati and GEF Magik for specialty fats. Presently consumer brands are sold in Andhra Pradesh, Odisha, Chhattisgarh, Karnataka & Tamil Nadu and value added products are sold across the country to industrial customers. For more details visit: www.gefindia.com