Key Trends revealed in the eBay India Census 2012:
· Massification: Online Shopping is mainstream & a nationwide phenomenon: India has over 4,306 eCommerce Hubs from all 28 States and 7 Union Territories, a 30% increase from eBay Census 2011. Consumers from over 3,281 Bharat Hubs & 1,015 Rural Hubs shopped online.
· Top Cities: India’s Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Jaipur, Bengaluru & Chennai.
· Top States: The Top 5 States with the most transactions were Maharashtra, Delhi, Rajasthan, Tamil Nadu & Karnataka.
· Most Wired States: The Most Wired States with the maximum eCommerce Hubs are Andhra Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh & West Bengal.
· Top Rural Hubs: India’s Top 5 Rural Hubs are Guntur (AP), Choryasi (GJ), Kartikapall (KL), Villupuram (TN) & Dindori (MH)
· Top Countries: India’s Top Trading Partners are United States, United Kingdom, Australia, China & Canada.
· Zones: The West Zone of India dominate eCommerce (38%), followed by the North Zone(30%), South Zone (26%) & East Zone (6%).
· Vertical Categories: Electronics continue to dominate & hold share at 48% of Domestic Transactions with Lifestyle Categories (41%) gain traction with the advent of an increased number of women consumers.
· Global Shopper: Indian shoppers from 2,638 Indian cities are opening up their wallets to import buying from eBay entrepreneurs in 141 countries.
· Retail Exports continue to thrive with consumers from 201 countries buying Indian handcrafted Products from Indian entrepreneurs from 523 Export Hubs across India.
· Top Brands: Samsung, Apple, Sony, Nokia & Sandisk are the most transacted brands on eBay India.
The eBay Census 2012 also revealed many interesting trends about the online shopping habits of Bengaluru residents including:
Technocrats: Technology products had the most share of Domestic Purchases (52%) while Lifestyle categories dominated Imports (46%).
Inner Peace: Bengaluru helps meditators seek inner peace by exporting the most Yoga videos
· Kitchen Supply: Super Chefs around the world got their kitchen accessories from Bengaluru to whip up mouthwatering delicacies.
· Slipper Swank: Beach babes on foreign beaches get their swanky slippers from Bengaluru.
· Razor Sharp: Men in Bengaluru stay razor sharp by buying razors on eBay.
Bengaluru’s Top 5 Bought & Sold
· Top 5 Bought: Home Theatre Accessories, Camera Filters, Men’s Wrist Watches, Men’s Fragrances & Weight Training Equipment.
· Top 5 Imports: Smart Phones, Capacitors, European Scripophily, Craft Beads & Fashion Earrings.
· Top 5 Sold: Smart Phones, External Drive Casings, Men’s Wallets, Car Waxes & Pet Accessories.
· Top 5 Exports: Natural Diamonds, Crafts Yarn, Move DVDS, Hair Loss Remedies & Commemorative Coins.
· Top 5 Brands: Samsung, Apple, Sony, Nokia & Sandisk
Bengaluru Intracity trends
· Indira Nagar: buys most Mobile Handsfree
· Koramangala: buys most Home Theatre Accessories
· Brigade Road: buys most Embroidered Sarees
· Whitefield: buys most Smart Phones
· Malleswaram: buys most Memory Card Readers
For your own free copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census.
Methodology
eBay Census 2012 research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2011 and December 31, 2012. eBay India analysed eBay transactions over an 18 month period within the individual Indian States & Union Territories as well as the key Indian cities to identify the top Buying and Selling Hubs based on the number of transactions that have happened on the eBay India site. In addition, retail export transactions & retail import transactions between global eBayers and Indian eBayers were analysed. Interesting fun facts, unique purchases, local, national and global trends all come to light in eBay India Census 2012.
About eBay India
eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
