According to Yeshwant Pawar, General Manager South Asia, Air France – KLM, “We are delighted to partner with Manish Arora for this inspiring concept. India is home to a growing number of artists who have excelled and are making a name outside India. This is an excellent opportunity for the budding designers to showcase their talent and win an opportunity to attend the fashion show in Paris which is arguably the fashion capital of the world”
“This contest will also help Air France reach out to its consumers, create a deeper connect and strengthen our social media engagement”, added Pawar
Starting August 5, 2013, this month-long contest, provides an opportunity to fashion enthusiasts to create a ready to wear look. All that the contestants have to do is take pictures of their fashion creations based on the inspiration and upload the collection along with a short write up on www.facebook.com/airfrance. The contestants also must invite their friends to vote for their collection.
Each week, the top five collections with maximum votes will qualify to be as weekly winners. Out of which, the best will be awarded with merchandise autographed by Manish Arora and the others will get Air France goodies. At the end of the contest, the final winner will be announced in the second week of September who will win two Economy Class tickets on Air France to Paris along with passes of “Manish Arora” show at the most coveted Paris Fashion Week, scheduled to be held from September 24 to October 2, 2013. In addition, the winner will also get a certificate of appreciation from Manish Arora.
All entries will be adjudged by Manish Arora, who will also select the grand winner from the top ten selected designs.
The contest is promoted through various mediums like Facebook, Air France India website, newsletters, via display of posters in various fashion institutes through the month of August 2013.
About AIR FRANCE:
Air France, with its regional subsidiary HOP!, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 374 aircraft in operation. Since 2004, AIR FRANCE and KLM have formed a major player in the air transport industry. The two airlines operate the leading long-haul network on departure from Europe. In 2012, Air France and KLM carried 77.4 million passengers.
The two airlines currently offer their customers access to a network covering 243 destinations in 103 countries from their hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. Their Flying Blue frequent flyer programme is leader in Europe and has over 21 million members.
Air France and KLM and their partners Delta and Alitalia operate the biggest trans-Atlantic joint-venture with more than 250 daily flights. Air France and KLM are members of the SkyTeam alliance which has 19 member airlines, offering customers access to a global network of over 15,500 daily flights to 1,000 destinations in 187 countries
