Speaking on its US entry, Deepak Roy, Executive Vice Chairman and CEO, Allied Blenders & Distillers, said, “We are elated to announce our foray in the US market. Officer’s Choice whisky has won the hearts of millions of consumers over the years and we are sure that our product will delight the discerning conumers of the US market. It is through our constant efforts to bring to our consumers a world-class product which has enabled us to gain their trust in India and other parts of the world. The brand has always ensured consistency in the blend – which is best in class. I am confident that Officer’s Choice Whisky will capitalise on its strengths of a quality blend and trust to emerge as a brand of choice for whisky consumers in the US market.
Officer’s Choice has a strong equity base not only in India but also in various international markets. ABD exports Officer’s Choice to 18 countries such as UAE, Sultanate of Oman, Bahrain, Qatar, Nigeria, Angola and others. It is currently India’s largest exported spirits brand.
About Allied Blenders & Distillers Pvt. Ltd
Allied Blenders And Distillers Pvt. Ltd. (formerly BDA Limited) is a Kishore Chhabria promoted company, its flagship brand being the famous Officer's Choice Whisky brand, besides Class 21 Grain Vodka, Wodka Gorbatschow (Germany’s No: 1Vodka), Jolly Roger rum, Lord &Master, Kyron Brandy and Officer’s Choice Blue. In the last three years, ABD has emerged as one of the fastest growing spirits company in India with a compounded growth rate of 24% over the last 5 years. ABD achieved a sale of 20.05 million cases for the year 2012-13. ABD possesses strong National sales and distribution network and a Pan-India scale manufacturing base that includes 44 manufacturing / bottling units in 22 States with 15 sales offices across the country. A highly aggressive and committed sales team with a proven track record enhances the company’s vision to be “the most admired spirits company”
