Considered a typical Indian beauty, Vidya has distinct features to carry off almost any ethnic wear and here she is seen seamlessly blending in the modern with the tradition with aplomb. The new range of vintage inspired jewellery in the modern precious metal platinum follows the design hook of ‘Nouveau Traditions’, a balance of the old world charm and modern outlook taken from the design aesthetic direction of ‘Luxury Archaeology’. The precious metal’s inherent qualities modestly reflect its beauty on Vidya’s striking appearance.
Vidya Balan shares her thoughts on platinum jewellery, “Reinterpretation of a traditional Indian motive in a modern platinum way gives each piece of jewellery a distinctive meaning. Platinum, the rare and eternal precious metal in itself personifies elegance and adding a meticulously crafted platinum piece to your ethnic attire will give it a contemporary fresh appeal.”
Vastupal Ranka, Director, Ranka Jewellers says, “Platinum speaks to today’s generation and more and more of the younger audience is attracted to this metal for its intrinsic qualities of being unique, classy and elegant. It is a modern metal that has an exclusive style sought after by the discerning lot who are always on the lookout for exclusivity in their jewellery. Women today are adept at balancing the two worlds, navigating modernity with values of tradition and platinum designs offer you just the right blend.”
Precious platinum is known for its white luminous luster and eternal qualities. One of the purest forms of metals when crafted to jewellery, which does not fade nor tarnish; it will retain its white colour for a lifetime. Nothing brings out the brilliance in a diamond better than precious white platinum and its innate strength holds precious stones firmly and securely for a lifetime.
The platinum jewellery range available at Ranka Jewellers ranges from finely crafted earrings, pendants to rings, bracelets, bangles, necklaces for women and chains, bracelets and rings for men. They also have a wide range of platinum love bands for couples that symbolises the beautiful emotions surrounding the journey of endless love.
Price Range: The range of precious platinum jewellery at Ranka Jewellers starts from Rs. 15000 onwards.
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
About Ranka Jewellers:
Ranka Jewellers is a 131 year old establishment, and the unparalleled supremo of the jewellery industry in Pune. This family business, now managed by the fourth generation of the Ranka family, is today the most reputed name not only in Maharashtra but the whole of India. Ranka Jewellers are the pioneers of KDM jewellery in India and have introduced departmentalisation in jewellery showrooms. They are the first jewellers in Maharashtra to be awarded with an ISO Certification.
Their experience of generations and a large family of happy customers has resulted in six huge showrooms in Pune. The Raviwar Peth Showroom is their flagship store, which then extended to Laxmi Road in 1992, Karve Road in 1999, Pimpri-Chinchwad in 2008, Hadapsar in 2010 and Sinhagad Road in 2012.
For more information on platinum please visit: www.preciousplatinum.in
