Taking the excitement several notches higher was the presence of Bollywood star Vaani Kapoor, who launched the Women’s Day campaign ‘Wear it Proud’ in association with Femina and unveiled the Max’s latest Spring Summer’14 collection.
The women’s festival has kick started across max stores in cities like Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune & Delhi & NCR. The festivities will consist of a host pampering sessions like nail art, foot spas, fashion makeovers, a course on makeup and even a ‘Do it yourself’ session. Additionally, for every Rs 5 donation made by shoppers towards Life Trust’s initiatives, Max will also contribute Rs. 5/- towards the cause.
Commenting on the association, Vasanth Kumar, Executive Director, Max Fashion said, “I would like to take this opportunity to wish each and every woman a very happy women’s day. As a responsible corporate we are committed to the cause of empowering women through Life Trusts various initiatives of providing education, awareness and vocational training. In addition to this we look forward to giving our consumers a day to remember this womens fest with special pampering sessions that will truly make them look good, feel good with Max!”
Max Spring Summer’14 Collection details:
Inspired by the latest trends on international ramps, the Spring Summer 2014 collection boasts of a line of feminine and flirty floral body conscious dresses, imbued with geometric and kaleidoscopic prints, chiffon tops with delicate embroidery, A line dresses, tapestry denim shorts and light weight airy blouses, featuring a kaleidoscope of colours. The ethnic wear celebrates ‘Flower Power’ with a range of exotic and colourful floral prints, ranging from engraved and clustered florals to chintz and floral overprints. Printed on modern short kurtis, elegant tiered and flared kurtis, that easily transition from winter to spring. With collections like the Neo Geo and Sunburn range, a graphic, tribal-themed collection celebrates the globe trotter showcasing boho and hippy spirit with rich rustic and folk inspired prints. The Atlantis collection mirrors waterscapes, aquatic flora and fauna along. Pearl embellishments glamorize the cool underwater themes of this array
