The book decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs, B- school students and could also be highly applicable to one’s own personal life. Based on interactions with marketing professionals during workshops and client engagements, this book unravels the secrets of branding concepts for brand owners, managers and students. It inspires and helps the reader to appreciate key facets of branding and treat the references provided as illustrative examples, which would in turn allow them to reflect upon the brands they are engaged with.
Speaking on the occasion, Pavan Padaki said, “Little did I realize that my passion would eventually become my career. Being in the world of brands for 25 years, I am confident that through my book, many would benefit by applying these brand facets to their personal lives as well. I strongly believe that, brands too have life like us. Because brands are as human as us”
Subroto Bagchi, co-founder and Chairman, Mindtree added, “This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read."
C K Venkataraman, CEO Jewelry, Titan Company Ltd. said “The book serves as a very good refresher for all of us who may have got rusty on the subject or developed some blind spots.
R. Balki, Chairman and Chief Creative Officer, Lowe Lintas (India),Ad filmmaker, writer, film director said, “Pavan's book is a gentle delight that tells students how to treat brands, remind practitioners how to continue treating brands and refreshes teachers with new brand lessons.”
Former Indian cricket captain, Coach and Cricket Commentator Rahul Dravid mentioned, “I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself.”
Also, K V Sridhar ‘Pops’, Ex-Chief Creative Officer India subcontinent at Leo Burnett said, “Brand Vinci" is quite an enlightener, Pavan Padaki deals with the complex subject of Brand management in a simple human way and have introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol.”
Priced at Rs. 299/- Brand Vinci is available across all the leading book stores in India and also on leading websites such as Flipkart, Amazon etc.
