Friday, February 12, 2010

BIG Cinemas enters Bengaluru with the opening of a multiplex at Arch Mall


Romance; Drama; Comedy; Action get a new luxurious destination in Bengaluru with the opening of BIG Cinemas at Arch Mall. The launch of this multiplex marks the entry of BIG Cinemas, India’s largest cinema chain and a division of Reliance MediaWorks Ltd and a member of the Reliance Anil Dhirubhai Ambani Group in Bengaluru.


BIG Cinemas at Gopalana Arch Mall in Bengaluru houses 3 contemporary screening rooms with a seating capacity for 1019 people, offering moviegoers the finest customer amenities and a dynamic screen presentation, along with a greater choice of films and viewing times. The auditoriums are furnished with large screens, stadium-style seating in plush high-backed push back sofas and Dolby sound systems. The company would also offer Movie Munchies, a unique range of food and beverage offerings which have been developed in-house, exclusively for BIG Cinemas guests.


Commenting on the occasion Ms. Archana Jhangiani, Head – Brand Experience and Design said, “The development of BIG Cinemas in Bengaluru has been remarkable and we are honored to present it as such a distinguished venue with a modern and contemporary feel to the movie loving residents of the city. Through BIG Cinemas, we aim to reinvent the multiplex experience for Bengaluru and provide world class amenities to our audiences.”
BIG Cinemas is planning to further expand and strengthen its presence in Southern India by adding 22 screens through launch of three new cinemas in Bengaluru, Coimbatore and Hyderabad in 2010. The other two BIG Cinemas that will come up in Bengaluru is a 3 screen multiplex located at Innovation mall and 8 screens megaplex at Whitefield.

Commenting on the occasion Mr. Ashish Saksena, COO, BIG Cinemas (West and South) said, “We are pleased to establish our presence in Bangalore and see considerable untapped potential in Southern India which is a growth territory for us as we are expanding the BIG Cinemas network in not just major towns and cities, but also are focusing on taking the brand and finest cinematic experience to smaller territories which currently lack in good entertainment infrastructure. We believe that everyone deserves to indulge in true cinematic experience the BIG way”.


BIG Cinemas has established a strong presence across Southern India with over 23 properties and 44 screens spread across Karnataka, Tamil Nadu and Andhra Pradesh.


BIG Cinemas has also successfully promoted South Indian movies across its global network and today through its pan-US footprint, BIG Cinemas accounts for over 75% of Tamil and Telegu box office collections from the US.


Big Cinemas is India’s largest cinema chain with over 500 screens spread across 115 cities in India, US, Malaysia and Netherlands and caters to over 35 million consumers. BIG Cinemas has been awarded the “Entertainment Retailer of the Year” honor at the India Retail Forum 2009 and has also been awarded ‘International Exhibitor of the Year 2008’ by CineAsia 2008 at Macau.