Luminous Power Technologies launches a new innovative range of Traction Batteries

Luminous Power Technologies, a leader in Power Backup solutions for home, commercial, telecom towers & renewable energy systems, has introduced its new innovative range of traction batteries.

Committed to introducing better and innovative products in the Indian market through continuous R&D, the new innovative range of Luminous Traction batteries are keeping in line with the companies unwavering R&D focus and multiple successful test runs. Traction batteries are specially custom made to be used in forklifts, electric golf carts, riding floor scrubbers and other electric vehicles and are specially designed to be routinely used all day and fast charged all night.


Luminous Traction Batteries come with High performance, High reliability and High energy density and 100% Tank formation for uniform plate quality. The robust structure and positive plates specially designed for long cycle life and negative plates containing highly durable long life expander make it a better choice for heavy duty application. Battery characteristics comply with IEC-60254 – 1 & 2.


Additional options that enhance operative life


* Automatic aqua filling system

* Electrolyte circulation system



Commenting on the launch Mr. Manish Pant, MD, Luminous Power Technologies said, “The launch of the new range of traction batteries yet again reinforces Luminous Power’s technological edge, market oriented approach and its position as the dominant player in the Indian power back up solutions market.”



About Luminous Power Technologies:


Founded in 1988, Luminous Power Technologies (P) Limited today is a leading company delivering high quality power products for home and commercial applications. The company’s group portfolio includes Power Backup, Industrial Batteries, Renewable & Alternate Energy solutions like Solar, Wind & Hybrid solutions, Infrastructure Solutions for IT & Telecom, Diesels Generator Sets and Home Electrical Products.

Luminous apart from its dominating position in the domestic market has a strong foothold worldwide. Luminous has been consistently winning awards & accolades for market leadership and product reliability in domestic as well as international arena. With over 3000 employees, 8 manufacturing units in India and 1 manufacturing unit in China, 28 sales offices and more than 25000 channel partners, Luminous is strongly moving towards realizing its vision to be a globally admired corporation in the field of packaged power, distributed power generation, energy optimization & home electrical products.

SOTC wins the prestigious StarBrands 2011 Award

SOTC, Kuoni India’s outbound travel brand, was felicitated with StarBrands 2011 Award on July 6, 2011 in a gala ceremony organized by Planman Marcom at JW Marriott Hotel, Mumbai. Kashmira Commissariat COO Outbound Division Kuoni India received the award on behalf of SOTC from Anisha Motwani, Director & Chief Marketing Officer, Max New York Life Insurance and Rohit Manchanda, Director, Planman Consulting. SOTC is the only tour operator to be conferred with this honour.

Rajiv Duggal, MD Kuoni India said, “It is indeed an honour to be conferred with the StarBrands Award. We believe in creating memorable and distinct holiday experience for travelers and this award serves as a testimony to the fact that SOTC is a highly trusted and respected brand in the travel industry. The award serves as an inspiration for us to conquer new heights through innovative strategies.”

Star Brands is an annual property of Planman Marcom based on research with the consumers to select the strongest brands that created the most impact in the year. The Indian Council for Market Research (ICMR) conducted research across India on four parameters, namely, Product, Innovation, Recall Perception and Impact on Consumers to select the StarBrands. A brand is chosen as a StarBrands by the consumers and is regarded as a symbol of utmost trust and faith of consumers. StarBrands are regarded as influential tool for the Most Impactful Brands in the country.

About SOTC

Kuoni India's key outbound travel brand is SOTC. SOTC, India’s largest outbound tour operator was acquired by Kuoni Travels in the year 1996 and is a leader in all segments, namely Escorted Tours, Free Individual Travel, and Domestic Holidays amongst others. SOTC Corporate Tours is the leader in Incentive and Trade Fair tours and Sports.

Luminous Power Technologi​es presents "Scratch Karo Sachin Pao" offer

Get ready to win some cool prizes this summers as Luminous Power Technologies, a leader in Power Backup solutions for home, commercial, telecom towers & renewable energy systems, has launched a special promotional offer “Scratch Karo Sachin Pao” to boost up the sales for summer season.A chance to play with cricket legend and Luminous brand ambassador Sachin Tendulkar can be won by buying Luminous product and scratching a card to look what is hidden for you. “Scratch Karo Sachin Pao” offer is applicable on Luminous Inverter/Long Back Up UPS (Up to 3000 VA) and will be in operation all across the country from June 15–August 31, 2011.

Customers will get a scratch card on every purchase of an Inverter/Long Back Up UPS (Up to 3000 VA) during this period. With every scratch card comes assured gifts including one year free AMC worth of Rs.1200/- (On Inverters/Long Back Up UPS only), Motorcycle, Laptop, 32” LCD Television, 21”LCD Television, Window Air conditioner, Refrigerator, Washing machine - semi automatic, 600 VA inverter, Microwave oven, Mobile Phone, and Reebok T Shirts.

In addition to the assured gifts with every purchase of Luminous Inverter/Long Back Up UPS (Up to 3000 VA), customers also get the opportunity to win bumper prizes including Maruti Alto, Skoda Laura, and a chance to play with the cricket legend and Luminous brand Ambassador Sachin Tendulkar.
The new campaign will be supported by various marketing activities like Television Commercials, Print advertisements, Dealer Point of Purchase materials (Fliers, Posters, Banners), website and various other on-ground activities. This will help in educating the customers & dealers more about the scheme.

While announcing the launch of Company’s new promotional campaign, Mr. Manish Pant, Managing Director, Luminous Power Technologies said, “Luminous has always been known for launching innovative offers for our customers. “Scratch Karo Sachin Pao” offer will add to the consumer excitement because of the sheer exhilaration of getting a chance to play with our brand ambassador Sachin Tendulkar and win lots of attractive prizes. This new offer will work as a great sales booster for us this summer season.

About Luminous
Power Technologies:Founded in 1988, Luminous Power Technologies (P) Limited today is a leading company delivering high quality power products for home and commercial applications. The company’s group portfolio includes Power Backup, Industrial Batteries, Renewable & Alternate Energy solutions like Solar, Wind & Hybrid solutions, Infrastructure Solutions for IT & Telecom, Diesels Generator Sets and Home Electrical Products.

Luminous apart from its dominating position in the domestic market has a strong foothold worldwide. Luminous has been consistently winning awards & accolades for market leadership and product reliability in domestic as well as international arena. With over 3000 employees, 8 manufacturing units in India and 1 manufacturing unit in China, 28 sales offices and more than 25000 channel partners, Luminous is strongly moving towards realizing its vision to be a globally admired corporation in the field of packaged power, distributed power generation, energy optimization & home electrical products.

Brand Definition for Personal Vehicle Division and Name of the much anticipated SUV – Unveiled!

To commemorate their long awaited entry into the Personal Vehicles arena, Force Motors today unveiled a brand new logo for the Division. The existing corporate logo had been the face of the company for the commercial vehicles, agricultural tractors and encompassed brands like Trax, Traveller, Trump and Balwan. The company is now entering into the personal vehicle segment, where the needs and aspirations of the consumers are very different. The new logo intends to create an independent identity that resonates with the desires of the non-commercial vehicle buyer.



In order to differentiate the commercial vehicle unit from the Personal Vehicle Division it was natural to be different, hence the new logo. The new logo stands for a need to never be content with the status quo. The deep red colour brings this across visually. The deep red represents a never-say-die attitude, an indomitable determination and attitude that will do all it can within its power to effect positive change. It is all about energy and vibrancy. The new symbol signifies the commencement of a new era for Force Motors.


Mr. Prasan Firodia, Managing Director added, “The logo represents a movement independent of any inertia, a movement that is natural and represents both growth and change. It represents ambition and hunger for more and is an indication of the direction that Force Motors is headed towards rapidly.”


Simultaneously along with unveiling of the logo for the Personal Vehicle Division, the name of the first SUV from Force Motors was announced, which will be called ‘Force One’. Force One is one of the most anticipated vehicles in the Indian market as it is being launched by Force Motors, a company known to make commercial vehicles, which will enhance the SUV’s imagery of ruggedness, strength and power, ‘Force One’ encapsulates these points succinctly in a name. The SUV will provide state of the art interior comfort and convenience which will be inclusive of high end features like driver information system, cruise control, audio control mounted on steering, dual AC vents for each row. Along with these the SUV will also have OSRVM side indicators and plush leather seats. The ride and handling will have suspension that has been fine tuned by Lotus Engineering with sixteen inch alloy wheels along with high ground clearance. FMTech stands for Force Motors Technology and the Power Train is made under license from Daimler. The engine capacity is 2.2Ltr. The complete vehicle and the onboard electronics is audited and validated by Mercedes-Benz Technologies.

Force Motors has exciting plans for the Personal Vehicle Division and is committed to ensuring its success by continuously incorporating additional features sought for by the discerning SUV buyer.

 About Force Motors


Force Motors Ltd is a fully vertically integrated and complete automobile company - concentrating on satisfying customer needs with high quality, high utility and high technology products through superior product design, production engineering, hi-tech manufacturing and innovative marketing.

Force Motors Ltd. was incorporated in the year 1958 with the name Bajaj Tempo Ltd. The company was promoted by Late Shri N. K. Firodia; a dedicated Gandhian and Visionary Industrialist, was the Founder-Managing Director of Force Motors, he established the concept of low cost public transport – the Auto rickshaw. Force Motors are the pioneers of the Light Commercial Vehicle (LCV) Industry that gave India iconic brands like the Tempo, Matador and Traveller. Force Motors stands on the threshold of a new era in the automobile industry in India, with a stake in “Five Product segments” - Small Commercial Vehicles (SCV), Multi Utility Vehicles (MUV), Light Commercial Vehicle (LCV), Agricultural Tractors and Heavy Commercial Vehicles (HCV).The other group companies are MAN FORCE Trucks Pvt. Ltd. and Jaya Hind Industries Ltd.

Salora international launches Tenda’s range of Web Smart Gigabit Switches

Salora International Limited (SIL) has introduced Tenda’s range of Web Smart Gigabit Switches with the launch of its TEG12xxT series. The TEG1216T (16 Port) and TEG1224T (24 Port) provide management capability and are ideal for small and medium businesses setting up a secure and productive network environment at an affordable price.


The Tenda Web Smart Gigabit Switching Series provide 10/100/1000M auto-negotiation RJ-45 port & SFP Ports. It supports automatic switchover between Gigabit electrical interface and Gigabit SFP optical interface. With this the network can be extended from 300ft to over 50 miles using the SFP optical interface.

The switch provides intelligent features such as port mirroring, VLAN, Port Security, Traffic Statistics & QoS, making it an excellent choice for small and medium enterprises with serious network needs. Many bandwidth intensive applications like video, voice & data throughput can be conducted simultaneously. However, unlike emailing and other applications, voice, video or online gaming requires more bandwidth. With Tenda’s intelligent QoS program, it guarantees priority to those bandwidth sensitive applications, providing a better surfing experience. It also means an end to the frustration of sluggish downloads poor quality video conferences and slow access to internal files. The warranty on these Switches is 3 years.

Mr. Gopal Jiwarajka, Managing Director, Salora International Limited said, “This Web Smart Gigabit switch is ideal for businesses looking to effectively manage network traffic, but without the cost or complexity usually associated with a traditional managed switch. The easy installation and range of features of the TEG1216T and TEG1224T removes the barrier of entry for managing networks and ensures that employees will be able to access the network, transfer large files and use online services without loss of speed or quality.”

TEG12xxT series comply with the new IEEE 802.3az Energy Efficient Ethernet (EEE) standard. This means it will dramatically reduce power consumption by switching into a low-power state during periods of low network usage, without interruption to the connection.

About Salora International:

SALORA INTERNATIONAL LIMITED (SIL) is a leading player in the Indian consumer electronics industry and caters to both the retail and the B2B space. With a track record of more than three decades in manufacturing and distribution, SIL serves diverse realms like Consumer Electronics, Telecom, Information Technology and Lifestyle. Today, SIL has emerged as a diversified entity with interests in sourcing & procurement, manufacturing, supply chain management, distribution, marketing, retail and after-sales service.



About Tenda:

Founded in 1999, SHENZHEN TENDA TECHNOLOGY CO. LTD. is the recognized leader in wireless and LAN networking for consumer, SOHO and small business users. Tenda strives to deliver easy-to-install and affordable networking solutions for its customers, offering innovative, award-winning products that enhance people's lives and productivity. Tenda is a dominant market participant and price/performance leader in the networking and communications market with a full range of products. stringent ISO9001 manufacturing process has won approvals from many OEM customers worldwide. Tenda pioneered the world's first installation CD that enables instant network connectivity. Tenda's pursuit of excellence will continue to enhance the broadband lifestyle in the new digital economy.

CREDAI sets 'MISSION TRANSPARENCY' as the core agenda for Indian Realty in the coming year

The newly elected core team of CREDAI met in New Delhi today to discuss the issues faced by the realty sector in the country and chart the way forward to address these issues.


Addressing the forum were Mr. Pradeep Jain (Chairman), Mr. Lalit Kumar Jain (President), Mr. C. Shekar Reddy (Vice President), Mr. Dharmesh Jain (Vice President), Mr. Getamber Anand (Vice President), Mr. Jaxay Shah (Vice President), Mr. Jaspal Oberoi (Vice President), and Mr. T. Chitty Babu (Hon. Secretary). Speaking at the forum, Mr. Pradeep Jain, Chairman, CREDAI - National said, “We at CREDAI believe that by spelling out our core agenda at the onset will help all stakeholders involved to create a meaningful dialogue, explore synergies and evolve a strategy to make transparency a reality for the realty sector. Radical policy issues are required to be taken that will provide developers with new directions to grow and also help the sector realise its true potential.”

On tour of the country to consolidate and educate developers’ fraternity, Mr. Lalit Kumar Jain President, CREDAI - NATIONAL described that ‘MISSION TRANSPARENCY’ is the prime focus.

Mr. Lalit Kumar Jain, President, CREDAI - National further commented, "To ensure transparency, compliance and development standards, it is imperative that he government energises the process of approvals that currently constrains the system. Normally going through various departments of central (environment, airport authority etc), state governments (revenue, fire, highrise, environment etc) and corporation (water, sewage, traffic etc) and such forty odd departments take away time, energy and money. Therefore, the need of the hour is to set up a 'Single Window Clearance’ for approvals throughout the country that will set the tone for a structured road map for real estate that will meet the needs of accelerated growth in the sector.”

‘MISSION TRANSPARENCY’ that the executive committee of CREDAI had stated to be a priority for the coming year. This has a contribution of 10 to 25% in sale price of a tenement. If taken seriously, the mission can achieve three fold objectives - Remove major practice of corruption in Real Estate, Reduce administrative cost of government and Reduce sale price of a tenement. Further elaborating on the issue the President of CREDAI said that we talk of affordable housing but there is very little scope in reduction of input cost of material and labor. What remains is, land cost, cost of approval (10 to25%) and taxation (30 to 36%).

‘MISSION TRANSPARENCY’ has two arms. Simplifying process of approval by creating comprehensive checklist, which shall include issues to be verified by each department for building approval and on submission itself all issues are complied with. This will ensure sanction by one authority and will save time cost and energy of government agency as well as architects and developers. Today approval process takes any where between two to three years, whereas through this mechanism approval can be granted within 3 weeks.

It was unanimously decided that the real estate developers will be able to play their part effectively only if the entire chain of players—policy makers, financiers and real estate developers—work together to achieve the core agenda of ‘MISSION TRANSPARENCY’, as no single stakeholder can function without the other. With this, an initiative to bring to focus the power of collective action by all the stakeholders in the sector to address and redress the pressing issues that needs solutions was also set as part of the agenda. Also discussed were the road map, guidelines and key tasks for all the charter members.

Another important decision at the forum revolved around making the CREDAI Code of Conduct mandatory for all CREDAI members and any member who was found not adhering to the code of conduct would be expelled from the body. The code of conduct states that any member advertising their projects in the media should clearly mention about their affiliation with the apex body. The developer’s should also clearly mention the carpet area in their project brochures.CREDAI President is also stressing need to establish Consumer Redressal Forums by all CREDAI units. In few states its doing wonderful work in resolving consumer complaints.

CREDAI has also made its submission to Honorable Prime Minister of India, Dr. Manmohan Singh, for time to make presentation on solution to issues of Transparency in Real Estate Sector.

At the forum, the stage was also set for CREDAI’s much sought after industry event, the 11th NATCON, scheduled to be held in Singapore later this month. The executive committee requested all members to participate in the upcoming NATCON that showcases the theme “IGNITING CHANGE IN INDIAN REALTY.”

The focus area for the 11 th edition of NATCON will be on how technology, innovation, finance, funds, joint ventures, collaborations etc. bring in quality international knowledge, experiences and know-how into the real estate sector in India. With access to appropriate cutting edge technology, innovations in finance and a broader range of funding mechanisms, the real estate developers will have the capability to deliver projects that match world standards. The take-way will be concrete lessons that developers from cities—big and small—across India can use while they conceive of new projects in the future. NATCON 2011 will bring together developers, real estate professionals, policy makers, financial institutions, and investors on a sinlge platform to debate, discuss and evolve new directions for real estate in India.

About CREDAI: the Voice of India’s Real Estate Industry

The Confederation of Real Estate Developers’ Associations of India (CREDAI) is the apex body for private real estate developers in India. CREDAI represents developers of 75 cities through 20 state/city level member associations across the country. Its numerous initiatives and activities help developers come together and work towards better practices, improved customer service and a stronger realty industry.

Shenzhen Tenda Technology forays into India in partnership with Salora International

Shenzhen Tenda Technology Co. Ltd., a leading developer, manufacturer and marketer of consumer network devices is making a foray into the Indian market in partnership with Salora International Ltd., a leading player in the Indian consumer electronics industry.


As part of its Indian foray Shenzhen Tenda Technology is planning to launch 19 products, including wireless broadband routers, LAN adapters, modem routers, fast Ethernet switches, Web Smart Gigabit Ethernet Switches, Media Converter in partnership with Salora International, a leading marketing and distribution company.

Shenzhen Tenda Technology is the recognized leader in wireless and LAN networking for consumers. Tenda strives to deliver easy-to-install and affordable networking solutions for its customers, offering innovative, award-winning products that enhance people's lives and productivity. With millions of quality networking and connectivity products manufactured and sold, Tenda is a dominant market participant and price/performance leader in the networking and communications market with a full range of products that many vendors boast about.

Speaking on Tenda’s India foray, Allen Yu, Market Manager, International Business, Shenzhen Tenda Technology Co. said, "India is a very significant market for us and presents a huge opportunity to tap. We are very glad to partner with Salora International Ltd. as this association will provide strong inroads for our world class products in the booming Indian market. Salora brings to the table a deep reach across the country through its 28 branches and extensive product knowledge. We are pretty confident that with the support of a strong marketing and distribution partner like Salora, we will soon be able to establish our strong presence across India.”

Mr. Gopal Jiwarajka, Managing Director, Salora International Ltd. added, “We are happy to extend our support and expertise to a leading global brand like ‘Tenda’ and hope for a pan India presence within a short span of time. With rising awareness levels in India and consumers becoming more demanding, it has been our constant endeavor to bring the best brands that enhances our customers’ lifestyle with international class solution offerings. Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology.”

Speaking on the occasion, Mr. Vinit Shangle, Head-IT Peripherals, Salora International Limited said “With Tenda’s networking and connectivity products, we will first target small and medium enterprise (SME) and small office and home office (SOHO) segments. With the right kind of products we intend to address the problem of low level of penetration of networking equipment in the SME & SOHO segment, which will help us establish leadership position in the long run.”

About Tenda:

Founded in 1999, SHENZHEN TENDA TECHNOLOGY CO. LTD. is the recognized leader in wireless and LAN networking for consumer, SOHO and small business users. Tenda strives to deliver easy-to-install and affordable networking solutions for its customers, offering innovative, award-winning products that enhance people's lives and productivity. Tenda is a dominant market participant and price/performance leader in the networking and communications market with a full range of products. stringent ISO9001 manufacturing process has won approvals from many OEM customers worldwide. Tenda pioneered the world's first installation CD that enables instant network connectivity. Tenda's pursuit of excellence will continue to enhance the broadband lifestyle in the new digital economy.

About Salora International:

SALORA INTERNATIONAL LIMITED (SIL) is a leading player in the Indian consumer electronics industry and caters to both the retail and the B2B space. With a track record of more than three decades in manufacturing and distribution, SIL serves diverse realms like Consumer Electronics, Telecom, Information Technology and Lifestyle. Today, SIL has emerged as a diversified entity with interests in sourcing & procurement, manufacturing, supply chain management, distribution, marketing, retail and after-sales service.