#TVS Motor Company launches Stylish TVS StaR City+

TVS Motor Company today launched its all-new commuter motorcycle, TVS StaR City+ which is an ideal combination of modern styling, superior engine performance and class leading comfort. This all-new motorcycle, which comes with a host of first-time
features, builds on the legacy of the TVS StaR brand, which has more than 4.5 million customers across the country. Derived from the ‘Ecothrust’ engine of TVS Phoenix, the 109.7cc power mill of TVS StaR City+ provides an ideal combination of smooth performance, power and fuel economy. This all new engine delivers better pickup and acceleration and is high in durability.
New urban styling and vibrant new graphics add to the visual appeal of TVS StaR City+. Elegant honeycomb textured side panel grills add finesse to the styling of the motorcycle while streamlining air. A stylish crown visor and trendy rear view mirrors add flamboyance to the motorcycle. A premium Stainless steel muffler complements the bike’s silver shock absorbers and it’s sporty aluminum grab rail. Black alloy wheels, premium three dimension emblems and stylish flashy tail lamp add flair to the motorcycle. The overall chiseled and muscular ‘flow motion styling’ gives the TVS StaR City+ a distinct road presence.
The new “Ecothrust” engine delivers a solid four stroke performance, churning out
8.4 PS of power at 7,000 rpm with a torque of 8.7 Nm at 5,000 rpm. High torque ensures more power and pickup, with the motorcycle racing from zero to sixty in just 7.6 seconds with a top speed of 90kmpl. Finer engineering aspects carried out within the ‘Ecothrust’ engine of the TVS StaR City+ make it one of the smoothest performers in its category. Carburetor optimization aids better charge preparation and inlet port providing high charge motion, triggered by an intelligent ignition system which provides optimum spark based on speed and load ensures that the TVS StaR City+ delivers better torque at all engine speeds. TVS STaR City+ returns a stunning fuel economy of 86 kmpl, the highest among its peers. The ‘Ecothrust’ engine is mated to a four speed gear box, which has the added feature of electric start in any gear.
TVS Motor Company has added several first time features in this motorcycle. The comprehensive digital dashboard has an analogue speedometer and an advanced digital information display. It also houses a service indicator which intimates the rider when the bike is due for service and an econometer which guides the rider to maximize fuel economy.
A digital fuel gauge displays precise fuel level indication while a digital odometer conveys the exact number of kilometers covered on a particular ride.
Telescopic front shock absorbers and five speed adjustable rear shock absorbers ensure a comfortable ride on almost any road surface. A padded dual tone seat made of superior
material with contrast stitching makes long rides easy. Soft touch premium switch gear adds to the comfort of the motorcycle. High grip, button type tyres reduce the risk of skidding by
providing better road-tyre contact.
TVS StaR City+ comes across as a complete value for money motorcycle and will come in four colour combinations including Celebrity Scarlet, Oscar Black, Show Stopper Blue and Titanium Grey. TVS StaR City+ is yet another in a slew of new launches from TVS Motor Company which effectively caters to the needs of the Indian customer.

TVS Motor passes on the benefit of excise duty reduction to consumers

Further to the reduction in excise duty announced on 17th 2014 by the Central Government, Mr. J Srinivasan, Vice President - Sales, TVS Motor Company said "In keeping with TVS Motor Company's tradition of trust and transparency, the benefit of the excise duty reduction has been passed on to the consumers through price reduction ranging between Rs. 850 and Rs. 3500 on the entire range of two and three wheeler models. Further, we have also worked out a mechanism to support all our channel partners through the transition on so that the benefit of reduction in prices is available to consumers even on the existing trade stock. This is true to TVS's longstanding tradition of standing by our consumers and dealers."

TVS launches Jupiter in Hyderabad

Strengthening its presence in the rapidly growing scooter segment, TVS Motor Company, one of India’s largest two wheeler manufacturers, launched its much awaited, new scooter, TVS Jupiter in Hyderabad today. The company considers TVS Jupiter among the new wave of feature rich TVS products:  offering greater comfort, convenience and first time features. TVS Jupiter is powered by a next generation noise-free, all-aluminum, low-friction engine that delivers an amazing mix of power, superior acceleration and best in class fuel efficiency. The metal bodied, TVS Jupiter is styled to enthuse the male consumer.  TVS Jupiter delivers high performance ride quality and superior ride comfort making it a perfect, sensible runabout.

Electric or kick start fires up TVS Jupiter’s 110 power train which generates maximum power of 5.88 kW (8 bhp) at 7500 rpm while producing maximum torque of 8 Nm at 5500 rpm, which synthesize to deliver a solid four stroke ride experience. TVS Jupiter offers TVS patented Econometer which guides riders in both ‘Eco Mode’ and ‘Power Mode’. The engine delivers best-in-class fuel economy when the rider is in ‘Eco’ mode. This helps the rider to manage and achieve highest possible fuel efficiency from TVS Jupiter.

The scooter’s fuel tank, which has a capacity of 5 litres can be filled via an external fuel fill only offered on TVS scooters, for hassle free quick refuelling and protecting contents of the under seat storage area from petrol fumes. TVS Jupiter has the largest leg space and comes with retractable front and under-seat bag hooks, which further improve space management. TVS Jupiter also has 17 litres of spacious under seat storage facility that can accommodate a full face helmet. An under-seat mobile charger provision allows charging on the go.

Several category first, unique features have been incorporated in TVS Jupiter. For the first time in the scooter segment, TVS Jupiter will come with a pass-by switch, which enables safety and ease of riding on highways. Other motorcycle inspired features include telescopic front shock absorbers and rear gas charged suspensions for supreme ride comfort for both rider and pillion.  TVS Jupiter has a low fuel indicator that reminds the rider to consider refueling, when low on fuel.

TVS Jupiter has the brightest headlamp among scooters. It is fitted with unique twin city lamps, and stylish LED tail lamps complete the rear end, that save electrical load on the engine providing better fuel efficiency  apart from high visibility.

TVS Jupiter offers stability with agility. Its large wheelbase of 1275 mm makes it one of the most stable scooters in its class with a remarkable turning radius of 1910 mm, amongst the shortest in its peers. Lightweight, all-black, no rust alloy wheels enhances durability while tubeless tyres offer superior road grip.

Other first time features that have been integrated in TVS Jupiter include a stainless steel muffler guard, which adds a dash of flamboyance to the scooter and the patented EZ centre stand which makes parking the scooter almost effortless.

With the launch of TVS Jupiter, TVS Motor Company becomes the only company to have the widest range of scooters in India, including TVS Wego, the iconic TVS Scooty Pep+ and the snazzy TVS Scooty Streak.

A clever combination of a powerful engine, styling finesse, high comfort levels and best-in-class mileage, makes this scooter a complete value for money product. TVS Jupiter comes in spectacular colours of Titanium Grey, Mercury White, Midnight Black and Volcano Red.

TVS announces the launch of its ‘Phoenix’ Campaign - "Ab life ka gear badlo"

TVS Motor Company today announced the launch of its campaign "Ab life ka gear badlo" around its newest bike ‘Phoenix’ with movie superstar Mahesh Babu as Brand Ambassador for its southern markets.

Reinforcing the bike’s brand positioning and highlighting the fact that the bike is India’s first premium 125 cc bike, TVS’ latest campaign is a dialogue between a TVS Phoenix bike owner and his boss. The unfolding situation centers around the boss being stranded on a bridge owing to the sudden breakdown of his luxury car only to be rescued by his employee who happens to pass by. During the course of their journey, the boss gets so impressed with the young executive’s ride, that he feels compelled to ask his secretary for the young man’s salary slip in the hope of understanding how he could afford such a Premium 125cc bike.

“The TVS Phoenix 125 is loaded with premium features that have never been seen before on a 125cc bike. In fact, after winning ‘Motorcycle of the Year 2013 (125cc class)’ we had a tough time deciding on what to communicate. We wanted to speak to our prospective customers in a way that was true to what our existing customers were enjoying and focus on features that would create excitement. The customer recommendations on Styling; Mileage and Ride quality got highlighted when we met them across the country while trying to ascertain the ‘delight’ qualities of the bike. This was the brief given to McCann to bring these unique features to life in a compelling and relatable manner.” said Arun Siddharth, General Manager - Marketing, TVS Motor Company.

“With its never before features and some even equivalent to car-like features. We felt this should be positioned as an indicator of up-gradation. From 100cc to 125 which his perhaps an up gradation from other regular 125cc bikes.
Consumers need a handle and an outward indicator to signal that they are moving up in life faster. Hence we felt we needed to acknowledge that they indeed are progressing and 'Ab life ka gear badlo" signifies just that. It stands for an urge to change gears in life and move further ahead thus finally receiving an acknowledgement from someone superior that you are coming up in life is always the most satisfying feeling.” said Anil Thomas, Head – Creative, McCann, South.

The campaign is in effect across Television, Online, Outdoor and Print media; and has already garnered significant visibility and sales across the country.