Limited Edition collection for woman by Van Heusen

Van Heusen, India’s No-1 premium lifestyle brand showcased its ‘Limited Edition’ collection for woman in the seasons most definitive fashion finale. It was an enthralling evening of unbridled fashion & glamour where hottest models took centerstage in a fantastic fashion show put together by the gorgeous choreographer Sheetal Sharma at Olive Beach in Bangalore last night.

With the Limited Edition collection Van Heusen does what it does best even better. Crafted from the most sophisticated fabrics and most contemporary cuts, these dresses are sure to elevate the woman from women. Be it the girl’s night out or a hotshot shoot, all one needs is an occasion to carry these dresses off. The ode to elegance, each of the Limited Edition dresses was imbued with the spirit of Van Heusen’s combination of fashion and style. Extremely sophisticated, feminine, exuding the delicate aroma of elegance, this collection definitely goes from summer edition to collector’s edition.

The fabulous fashion show which was specially organized for the loyal Van Heusen Woman customers called VAN HESUEN DIVAs, also witnessed Bangalore’s renowned socialites attending. Guests included Aparna Suri, Mariam Baig, Sarah Khatri and many more. Models Pashmeena Barker and Jackie Shetty led the troupe that scorched the runway in glamorous dresses, as the audience sipped wine and cocktails from a bespoke menu that complemented the fabulous “Limited Edition” range. What followed was an absolutely high adrenaline show packed with style, sophistication and great tunes by DJ Shasha, with Sheetal Sharma playing the host.
Glamour & Fashion was definitely the theme of the night and the fabulous crowd kept the party going, in truly Bangalore style!

About Van Heusen
Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance.
Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable. Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer.

Planet Fashion's new store- 'Planet Fashion Grande' launched

Planet Fashion is a retail initiative of Madura Fashion & Lifestyle. A part of The Aditya Birla Group, Madura F&L has been the pioneer in men?s fashion in India, with brands like Louis Philippe, Van Heusen and Allen Solly, each of which is a market leader in their segments.


Launched in 2001 as a retail format to cater to the discerning customer who seeks a choice of the best brands, Planet Fashion today boasts of 145 stores across 97 cities, making it the largest apparel retail chain of its kind in the country. It registers an annual walk-in of over 3 million customers. By the end of this year Planet Fashion will touch a figure of 200 stores.

Planet Fashion operates stores between 1500 to 6000 sq ft that primarily caters to menswear and focuses on its in-house brands. It has a retail turnover of Rs 240 Cr, and last year registered a growth of 25 %. To drive its growth objective, they are now launching a new format of store christened `Planet Fashion Grande?. The first Planet Fashion Grande was launched on Friday, 16th Dec, at 100 ft Road, Indiranagar, Bangalore.

True to its name `Grande?, Planet Fashion has ensured that no stone is left unturned to create a store that truly lives up to its name. The store has been designed by Blocher Blocher Partners, an internationally renowned German architectural firm. They are renowned for having designed stores for Hugo Boss, Porsche Design and the likes across the world. The visual language for the store has been put together by Liga Nova which is an international brand retail company specializing in visual merchandising.

The shopping experience at the store is enhanced by the well trained staff that has been handpicked from across the country. The store boasts of a Stylist, who has over 25 years of experience in the field of suits & designing tailored garments. He will personally attend to customers to advise them on fabric, design, fits & style to match their body type, usage occasion and comfort preference.

Research has shown that most customers seek to be stylish but find themselves puzzled by the plethora of brands that most large format stores offer. This insight has been the basis of merchandise planning architecture at the Grande. Planet Fashion Grande has showcased only selected successful brands covering all relevant clothing options. Mr.Shoaib Farooqi, COO, Planet Fashion, International Business and Trade Sales said ?In our store, options aren?t galore. We only offer exhaustive merchandise across handpicked brands. That is what differentiates us from other retail formats?.

Positioned as a store that enables one to ?move up in style?. As a philosophy, Planet Fashion is customer-centered and believes in delivering what the customers specifically seek. Planet Fashion Grande? showcases four segments. The international floor has some of the most sought after brands like Calvin Klein, Nautica, Esprit & EDC, each depicting its retail lifestyle look. To compliment these, there is a section on accessories with international fragrances & sunglasses.

The Ceremonial floor is the ultimate destination for those looking for a male wedding trousseau. You have the largest collection of designer Sherwanis and wedding accessories. The suit section offers suits for formal as well as evening wear across brands like Louis Philippe, Van Heusen and Allen Solly. For those particular about exclusive tailoring, there is a section dedicated to custom tailoring. Planet Fashion Grande? is launching made-to-measure service where the suits will be custom tailored at the company?s factory set up with Italian collaboration.

The ladies section is one of its kind that hasn?t been seen in Bangalore till now. It offers the prêt line of Ritu Kumar. The exclusive printed sarees from Satya Paul launches you into a different orbit of imagination. As is also true of the pure ethnic collection from Seven East or ethnic fusion range of Global Desi. On the formal front you can satiate your desire with AND, a western fusion range, not to miss the large variety from Allen Solly and Van Heusen Women. All this is complemented with footwear & handbags. ?Going by the number of ladies that have already walked in & the amount of curiosity they expressed even before the official store launch, I can confidently say that the ladies section is already a super success.? Says Mr. Farooqi.

The menswear floor is an exhaustive storehouse of choice with brands like Louis Philippe, Van Heusen, Allen Solly, Levis and a range of footwear from Metro to complete your wardrobe.

Mr. Farooqi says, ?The next store of 18,000 sft is ready to open in the busy Karol Bag shopping district of Delhi by the end of the year. Delhi being a big wedding market, the Grande? will have an exclusive Bridal section as well.? By the end of next fiscal, they are targeting to open 15 such stores across India. ?In addition to metros, towns like Surat, Indore, Dehra Dun & others are in the pipeline

Van Heusen Woman announces Nargis Fakhri as their Brand Ambassador

Van Heusen Woman, the modern, refreshingly new and chic brand from Van Heusen is all set to turn up the heat this winter. The most admirable women’s wear brand is announcing its new face and brand ambassador today. Van Heusen Woman, a brand which favors the confident, bold yet elegant femininity, did not have to look any further to find the right ambassador who would perfectly define the Brand’s image when they discovered the exquisitely svelte and beautiful, the bold Nargis Fakhri.

Nargis, who’s recently burst on to the Bollywood scene with Rockstar has been a New York based super-model. Nargis’ choice as a brand ambassador for Van Heusen Woman brings together key values that work in tandem. The brand is on the cusp of a steep growth and is well poised to extend its appeal to a large western-wear sporting audience, while Nargis’s career is set to take off equally well. The elegance and confidence she brings to the table is highly desirable and aspirational for today’s women. The Van Heusen Woman brand offers women clothes that are in vogue, comfortable and refreshing - while always being faithful to its core philosophy of clean lines, traditional soft and solid pastel tones, with shapes and forms that breathe easy. And Nargis Fakhri blends closely with this chic factor of the brand with her refined beauty and flawless style. The spirited personality and ¬¬¬¬impeccable charm she exudes thoroughly reflect the brand’s values.

In her first campaign for Van Heusen Woman, Nargis Fakhri will feature in the brand’s stunning range of dresses, which is the centre piece of the Autumn-Winter season.

Shot by internationally acclaimed photographer Justin Polkey, the campaign sees Nargis in a whole new avatar: a go-getter with a wardrobe to boot. In an array of sharp, yet feminine dresses, Nargis will be seen in lace sheath, stripes, animal prints, florals, paired with unlined blazers, parka jackets, suede coats, offset by oversized belts and maxi envelope clutches.



About Van Heusen

Van Heusen is the world’s No.1 dress shirt brand. In India, it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in the country. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes, and has been ahead of the curve when it has come to forecasting emerging trends and making them accessible to the Indian consumer. For more details, visit vanheusenindia.com