Symphony Analytics Launches Industry’s Most Advanced Framework for Retail Analytics and Multi-Channel Engagement

Symphony Analytics, a division of global innovation and development services company Symphony Teleca Corporation (STC), today launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company’s expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers wherever they may be.
Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
“The rise of social media, location-based awareness and other technologies are transforming the retail industry,” said Bob Myers, CEO of Sheplers, a leading retailer. “These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers.”
The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:

Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;
Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;
Smartphone apps to offer customers the ultimate shopping experience;
Use of location-based technologies to engage shoppers in-store.
“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point.”

About Symphony Analytics

Symphony Analytics is one of the largest analytics process integrators and a pioneer in decision sciences and modelling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients. Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. For more information, visit www.symphony-analytics.com.

Symphony Analytics Partners with Revolution Analytics to Offer Advanced Big Data Analytics Solutions

Symphony Analytics, a global provider of big data analytics solutions and services and a division of Symphony Teleca Corporation, recently announced that it has partnered with Revolution Analytics, the leading provider of software and services based on the open source R project for statistical computing.  Together the companies will co-market solutions built upon Revolution R Enterprise, leveraging Revolution Analytics’ expertise in statistical computing solutions, and Symphony Teleca’s expertise operationalizing predictive analytics for key vertical markets, such as retail, healthcare, financial services and other markets.

Launched as a separate division within Symphony Teleca earlier this year to consolidate analytics solutions into a single brand, Symphony Analytics combines technology and industry expertise in big data management, predictive analytics, social media analytics and visualization to provide solutions that help organizations rapidly and effectively leverage big data to make more informed business decisions.

“Enterprises today are hoping to take their analytics capabilities to a new level through predictive modeling that helps uncover hidden patterns and fresh insights from big data," said Greg Fuller, Vice President, Partners & Channels, Revolution Analytics. "Together with Symphony Analytics, our joint customers can leverage the power of Revolution R Enterprise for advanced predictive analytics, while benefitting from Symphony Analytics’ extensive experience in helping companies in key vertical markets to implement solutions that help them quickly achieves business value and a greater return on their big data investments."

“Revolution Analytics’ open platform enables us to scale our offerings and drive significant increases in ROI for our fast-growing client base," said Dr. Venkat Rajan, Senior Vice President and General Manager, Analytics, Symphony Teleca. “Our predictive analytics solutions meet the growing market demand for new operationalized solutions that enable real-time and predictive analytics, which are integrated directly into a company’s business processes.  Together with Revolution Analytics we’re able to bring about more affordable solutions that are enabling a new class of big data specialists to analyze data and unlock unprecedented business value.”

Based on Revolution R Enterprise, Symphony Analytics has already developed solutions for a number of vertical markets. Some of these solutions are leveraging the unique combination of Revolution Analytics’ Revolution R Enterprise platform with Symphony Analytics’ powerful SymphonyRPM structured analysis and planning platform. For example, in healthcare, the company has developed a solution that allows hospitals to analyze and predict the likelihood of a patient being readmitted after treatment.  In retail, R-based solutions are enabling real-time data analytics with solutions that allow marketers and advertisers to conduct dynamic mobile marketing campaigns using NFC tags activated by consumers’ own mobile phones, so that consumer brands and retailers can directly engage with them and drive a new level of brand loyalty and trust.

About Revolution Analytics

Revolution Analytics is the leading commercial provider of software and services based on the open source R project for statistical computing. The company brings high performance, productivity and enterprise readiness to R, the most powerful statistics language in the world. The company’s flagship Revolution R Enterprise product is designed to meet the production needs of large organizations in industries such as finance, life sciences, retail, manufacturing and media. Used by over two million analysts in academia and at cutting-edge companies such as Google, Bank of America and Acxiom, R has emerged as the standard of innovation in statistical analysis. Revolution Analytics is committed to fostering the continued growth of the R community through sponsorship of the Inside-R.org community site, funding worldwide R user groups and offering free licenses of Revolution R Enterprise to everyone in academia.


About Symphony Analytics

Symphony Analytics is one of the largest analytics process integrators and a pioneer in decision sciences and modeling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients.  Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 35 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. For more information visit: www.symphony-analytics.com.