In order to differentiate the commercial vehicle unit from the Personal Vehicle Division it was natural to be different, hence the new logo. The new logo stands for a need to never be content with the status quo. The deep red colour brings this across visually. The deep red represents a never-say-die attitude, an indomitable determination and attitude that will do all it can within its power to effect positive change. It is all about energy and vibrancy. The new symbol signifies the commencement of a new era for Force Motors.
Mr. Prasan Firodia, Managing Director added, “The logo represents a movement independent of any inertia, a movement that is natural and represents both growth and change. It represents ambition and hunger for more and is an indication of the direction that Force Motors is headed towards rapidly.”
Simultaneously along with unveiling of the logo for the Personal Vehicle Division, the name of the first SUV from Force Motors was announced, which will be called ‘Force One’. Force One is one of the most anticipated vehicles in the Indian market as it is being launched by Force Motors, a company known to make commercial vehicles, which will enhance the SUV’s imagery of ruggedness, strength and power, ‘Force One’ encapsulates these points succinctly in a name. The SUV will provide state of the art interior comfort and convenience which will be inclusive of high end features like driver information system, cruise control, audio control mounted on steering, dual AC vents for each row. Along with these the SUV will also have OSRVM side indicators and plush leather seats. The ride and handling will have suspension that has been fine tuned by Lotus Engineering with sixteen inch alloy wheels along with high ground clearance. FMTech stands for Force Motors Technology and the Power Train is made under license from Daimler. The engine capacity is 2.2Ltr. The complete vehicle and the onboard electronics is audited and validated by Mercedes-Benz Technologies.
Force Motors has exciting plans for the Personal Vehicle Division and is committed to ensuring its success by continuously incorporating additional features sought for by the discerning SUV buyer.
About Force Motors
Force Motors Ltd is a fully vertically integrated and complete automobile company - concentrating on satisfying customer needs with high quality, high utility and high technology products through superior product design, production engineering, hi-tech manufacturing and innovative marketing.
Force Motors Ltd. was incorporated in the year 1958 with the name Bajaj Tempo Ltd. The company was promoted by Late Shri N. K. Firodia; a dedicated Gandhian and Visionary Industrialist, was the Founder-Managing Director of Force Motors, he established the concept of low cost public transport – the Auto rickshaw. Force Motors are the pioneers of the Light Commercial Vehicle (LCV) Industry that gave India iconic brands like the Tempo, Matador and Traveller. Force Motors stands on the threshold of a new era in the automobile industry in India, with a stake in “Five Product segments” - Small Commercial Vehicles (SCV), Multi Utility Vehicles (MUV), Light Commercial Vehicle (LCV), Agricultural Tractors and Heavy Commercial Vehicles (HCV).The other group companies are MAN FORCE Trucks Pvt. Ltd. and Jaya Hind Industries Ltd.
