Talisma Corporation Pvt. Ltd., a leading provider of Customer Relationship Management (CRM) solutions to the Asia-Pacific and European markets, announced today that it plans to increase hiring in India in 2010. With the acquisition of Talisma by Campus Management in 2008, Talisma’s India headquarters achieved year-on-year growth of 40% in international markets.
Winning new customers was the leading contributor to Talisma’s 2009 achievements—with 120% growth in the second half of 2009, compared to the business’ first half performance. The success in the fourth quarter of 2009 was largely due in part to new client wins which included Maruti Udyog, National Stock Exchange, Manipal University , and TPI.
“The market is creating more urgency around customer service and responsiveness,” stated Raj Mruthyunjayappa, Managing Director of Talisma’s India headquarters. “More rapid and personalized communication and the need for lower cost marketing automation are driving up demand for CRM applications and our platform’s integrated capabilities across sales, marketing and service have carried us forward.”
Banking and financial services have proven to be the Bengaluru-based Talisma’s most durable verticals. However, Talisma earned increased attention in postsecondary education as well as the government sectors. The organization also is rolling out a pre-packaged CRM solution for small and medium businesses.
““We are extremely proud of Talisma’s foundation as a product created in India , now becoming a global brand name. India has proven to be a very dependable market for Talisma, and we foresee India ’s economy continuing to grow above and beyond the pace of many other markets.” said Mr. Timothy B. Loomer, President and Chief Executive Officer.
Talisma’s products offer customers a robust CRM application that is at once flexible to fit the needs of many departments within an organization, while also being interoperable with other enterprise systems and portals. Talisma CRM is widely deployed in higher education, banking and financial services, business process outsourcing, travel, online retailing, and other industries demanding a broad scope of functionality and power.
