BBC World Service is partnering mobile network operator Zain , in a collaboration that will provide Zain users with quick and easy access to BBC content via mobile internet.
Zain has now added BBC World Service banners to 9 of its mobile portals across the continent. Users in Nigeria , Kenya , Burkina Faso , Ghana , Chad , Congo , Malawi , Sierra Leone and Uganda will be able to click through to BBC World Service news and sports coverage via their mobile handsets , direct from the Zain portal homepage.
Founded in Kuwait , Zain has a commercial presence in 23 countries across Africa and the Middle East . The mobile network operator now serves over 70 million active customers.
Simon Kendall , Head of Business Development for Africa and Middle East at BBC World Service , says: "We are always looking for ways to drive traffic to our news and sports sites , and this collaboration provides simple , one-click access from one of Africa 's most popular mobile portals , increasing our reach across the continent."
Chris Gabriel , CEO of Zain Africa , adds: "This partnership with BBC World Service provides a valuable service to Zain users. BBC World Service has an important place in the hearts of people across Africa , and an unrivalled heritage in delivering impartial news and in-depth sports coverage to the continent , so we're delighted to enable our users to gain easy access to it."
Zain has now added BBC World Service banners to 9 of its mobile portals across the continent. Users in Nigeria , Kenya , Burkina Faso , Ghana , Chad , Congo , Malawi , Sierra Leone and Uganda will be able to click through to BBC World Service news and sports coverage via their mobile handsets , direct from the Zain portal homepage.
Founded in Kuwait , Zain has a commercial presence in 23 countries across Africa and the Middle East . The mobile network operator now serves over 70 million active customers.
Simon Kendall , Head of Business Development for Africa and Middle East at BBC World Service , says: "We are always looking for ways to drive traffic to our news and sports sites , and this collaboration provides simple , one-click access from one of Africa 's most popular mobile portals , increasing our reach across the continent."
Chris Gabriel , CEO of Zain Africa , adds: "This partnership with BBC World Service provides a valuable service to Zain users. BBC World Service has an important place in the hearts of people across Africa , and an unrivalled heritage in delivering impartial news and in-depth sports coverage to the continent , so we're delighted to enable our users to gain easy access to it."
